Brazil New Vehicle Sales ANFAVEA: 2025 Market Performance and Outlook

On 31 December 2025, Brazil new vehicle sales ANFAVEA data confirmed a positive close to the year, with total new vehicle registrations, including trucks and buses, rising 8.5% year over year in December to 279,416 units. For the full year, sales reached 2,689,634 vehicles, marking a 2.1% increase compared with the cumulative total recorded in 2024.
Locally produced vehicles continued to dominate registrations, with domestic output rising 1.1% year over year to 2,191,869 units. Imported vehicles showed stronger momentum, increasing 6.7% to 497,765 units, indicating improving demand for foreign models alongside locally manufactured offerings.
Segment-wise vehicle sales performance
Passenger cars remained the largest contributor to overall volumes. Full-year passenger car sales increased 2.5% to 1,997,264 units, supported by steady retail demand and competitive pricing strategies. Light commercial vehicles also recorded growth, rising 3.0% to 554,937 units, reflecting sustained demand from small businesses and logistics operators.
In contrast, the commercial vehicle landscape showed mixed results:

• Truck sales declined 9.2% to 113,479 units, impacted by cautious fleet investments

• Bus sales grew 6.8% to 23,954 units, supported by gradual recovery in public transport demand

Leading manufacturers in passenger vehicles
Competition among passenger vehicle manufacturers remained intense in 2025. Market share distribution reflected strong brand positioning and portfolio depth:

• FCA led the segment with 428,852 units sold, securing a 21.5% share

• Volkswagen followed with 365,834 units and an 18.3% share

• General Motors recorded 223,253 units, accounting for 11.2%

• Hyundai sold 199,218 units, capturing a 10.0% share

• Toyota closed the top five with 121,874 units and a 6.1% share

Light commercial vehicle manufacturer rankings
The light commercial vehicle segment continued to be led by FCA, which maintained a dominant position:

• FCA sold 256,840 units, representing a 46.3% share

• Volkswagen recorded 70,507 units, accounting for 12.7%

• General Motors sold 52,841 units, holding 9.5%

• Toyota followed with 50,108 units and a 9.0% share

• Ford completed the top five with 41,828 units and a 7.5% share

Fuel-type trends shaping the Brazilian market
Brazil new vehicle sales ANFAVEA data for 2025 highlighted a gradual diversification of powertrains. Flex-fuel vehicles remained dominant despite a decline of 3.5% year over year to 1,897,593 units, accounting for 74.4% of total sales.
Electrified and alternative powertrains showed strong momentum:

• Diesel vehicle sales increased 6.0% to 254,909 units (10.0% share)

• Gasoline vehicle sales rose 11.7% to 114,236 units (4.5% share)

• Hybrid electric vehicles surged 105.5% to 109,819 units (4.3% share)

• Plug-in hybrids grew 52.7% to 95,236 units (3.7% share)

• Battery electric vehicles increased 30.4% to 80,381 units (3.1% share)

Best-selling models across key categories
Model-level performance reflected consumer preference for compact cars and versatile pickups. The Volkswagen Polo emerged as the best-selling passenger car in 2025 with 122,672 units, followed by Fiat Argo, Volkswagen T-Cross, Hyundai HB20, Chevrolet Onix, Hyundai Creta, and Fiat Mobi.
In the light commercial vehicle space, the Fiat Strada led overall sales with 142,891 units. Other strong performers included Volkswagen Saveiro, Fiat Toro, Toyota Hilux, Ford Ranger, Chevrolet S10, and RAM Rampage.
Looking ahead, Fenabrave projects passenger and light commercial vehicle sales to grow 3.0% year over year to 2,625,912 units in 2026. The outlook is supported by expectations of lower interest rates, improved credit availability through effective implementation of the Framework of Guarantees law, and the potential expansion of incentives under the Sustainable Car Program, which previously stimulated demand by reducing IPI on select entry-level models.