Lamborghini Egypt Expansion: First Flagship Showroom Opens in Cairo

On February 3, Lamborghini confirmed its official entry into Egypt with the opening of its first flagship showroom in Cairo, reinforcing the brand’s expansion momentum across the Middle East and Africa. The move reflects Lamborghini’s intent to tap into growing demand for ultra-luxury performance vehicles in key regional markets.

Lamborghini Egypt showroom marks strategic market expansion

The new Lamborghini Cairo facility spans 300 square meters and has been designed to reflect the brand’s global retail standards. The showroom represents a long-term commitment to the Egyptian market, positioning the Italian supercar manufacturer closer to high-net-worth customers seeking exclusive performance and design. The showroom is owned and operated by MM Group, a well-established Egyptian automotive and mobility company with a strong footprint in luxury and premium vehicle segments. MM Group’s local expertise is expected to support Lamborghini’s sales, service, and brand experience objectives in Egypt.

Partnership with MM Group strengthens local presence

By partnering with MM Group, Lamborghini gains access to an experienced operator with deep market knowledge and an existing premium customer base. This collaboration is aimed at ensuring consistent brand representation, customer engagement, and aftersales support aligned with Lamborghini’s global benchmarks.

Electrified supercars showcased at Cairo launch event

The opening event featured the Lamborghini Revuelto, the brand’s first V12 High Performance Electrified Vehicle, underscoring Lamborghini’s transition toward electrification without compromising performance. The Revuelto highlights advanced hybrid technology integrated into Lamborghini’s core supercar DNA. Alongside the Revuelto, the plug-in hybrid Super SUV Urus SE in Nero Helene was also presented. The Urus SE reflects Lamborghini’s strategy of combining everyday usability with high-performance electrified powertrains, catering to evolving customer expectations in the luxury SUV segment. Together, these models signal Lamborghini’s roadmap toward electrification while maintaining its focus on design, performance, and exclusivity as it strengthens its footprint in Egypt and the wider Middle East and Africa region.