Thailand Auto Market 2025 Sees EV Surge, Japanese Share Drops

According to data compiled by Toyota Motor Thailand (TMT), the Thailand auto market 2025 showed diverging trends across manufacturers, body styles, and powertrains, reflecting structural changes driven by electrification and policy support. Toyota remained the market leader, posting a 4.4% increase to 230,038 units, while Honda declined 3.4% to 73,942 units and Isuzu dropped 14.2% to 73,465 units.

Brand-wise sales performance in 2025

Sales momentum shifted notably toward Chinese brands. recorded a 47.5% surge to 39,856 units, while expanded sales by 56.7% to 27,007 units. In contrast, the combined market share of Japanese brands fell from 76.7% in 2024 to 69.3% in 2025, underlining intensifying competition.

Body type trends and bestselling models

By body type, passenger car sales increased 6.7% year over year to 239,236 units, while commercial vehicles grew 9.6% to 381,930 units. Pickup trucks, included within commercial vehicles, declined 6.2% to 187,733 units, indicating softer demand in this core segment.

Top-selling vehicles

• The Toyota Hilux led the market with 61,060 units

• The Toyota Yaris ATIV followed with 53,642 units

• Other high-ranking models included the Isuzu D-Max with 51,268 units

• Toyota Yaris Cross recorded 34,709 units

• Honda City achieved sales of 29,097 units

Production mix shifts toward electrification

New vehicle production in December rose 8.6% to 113,855 units, driven mainly by higher battery electric vehicle output to offset imports under government support measures. Around 24% of production was sold domestically, while 76% was exported. For full-year 2025, total vehicle production declined 0.9% year over year but exceeded the annual target at 1,455,569 units.

Powertrain-wise production breakdown

Powertrain Type	Production Volume (Units)	Year-over-Year Change
Internal combustion engine vehicles	247,929	-29.1%
Hybrid vehicles	214,317	+12.3%
Plug-in hybrid vehicles	17,296	+116.7%
Electric vehicles	70,914	+632.0%

Exports and 2026 outlook

Vehicle exports in December increased 11.3% to 84,963 units, supported by accelerated BEV exports under the government EV support scheme, which credits each exported BEV as 1.5 units of production to offset import obligations. Despite this, full-year 2025 vehicle exports declined 8.2% to 935,750 units, valued at THB 622 billion, down 11.1%.
Looking ahead, the Federation of Thai Industries expects local car production to grow 3.1% in 2026 to 1.50 million units, including 950,000 units for export and 500,000 units for domestic sales. TMT forecasts vehicle sales will rise 1.4% to 630,000 units, suggesting moderate recovery as electrification continues to reshape the Thailand auto market 2025 and beyond.