Prime Planet Energy & Solutions North America subsidiary strengthens Toyota battery strategy

On February 6, Prime Planet Energy & Solutions North America announced the establishment of a new U.S. subsidiary to reinforce its organizational structure and operational capabilities across the North American market. The move reflects a strategic push to deepen local engagement while supporting the growing battery requirements of automotive customers in the region.
Strengthening the local operational framework has been identified as an urgent priority to advance technical support for customers in North America. The initiative also supports the Toyota Group’s battery business by enabling faster response times and closer collaboration with regional partners and stakeholders.

Strengthening local operations and customer responsiveness

By creating a subsidiary with a strong local presence, Prime Planet Energy & Solutions North America aims to improve service quality and operational agility. The localized structure is designed to address customer needs more efficiently while reinforcing the competitiveness of its battery business in a rapidly evolving EV market.

Focus on technical support and market adaptability

The U.S.-based subsidiary enables closer coordination with customers and partners, supporting faster decision-making and improved technical assistance. This approach is expected to enhance long-term value delivery while aligning with regional market dynamics and regulatory requirements. Prime Planet Energy & Solutions North America, Inc. was established in Farmington Hills, Michigan on September 5, 2025. Alongside Prime Planet Energy & Solutions, Toyota Tsusho America, Inc., the U.S. subsidiary of Toyota Tsusho, is also expected to invest in the company, further strengthening its foundation in the North American automotive and EV battery ecosystem.