Quick Takeaways
- Audi My Auras enhances the in-car experience by synchronising comfort, lighting, and audio settings into personalised moods.
- The feature is available on select Audi models in India from the 2024 model year onward.
On February 4, 2026, Audi India expanded its connected car ecosystem with the introduction of Audi My Auras, a new in-car experience platform designed to deliver personalised, multi-sensory driving environments. The feature is accessible through the MyAudi Connect app as well as directly via the infotainment system in compatible Audi vehicles sold in India.
Audi My Auras allows drivers and passengers to create tailored moods by coordinating multiple in-cabin functions through a single interface. The system synchronises ambient lighting, climate control, seat massage, ventilation, aromatisation, and audio themes to transform the vehicle interior based on the selected experience.
These elements work together to deliver experiences such as calming, energising, festive, or celebratory environments inside the cabin.
The feature is compatible with Audi models from the 2024 model year onward, including the A4, Q3, Q3 Sportback, Q5, A6, Q7, Q8, RS Q8, and Q8 e-tron. Users can activate Audi My Auras through supported iPhone models or directly via the vehicle’s infotainment system, ensuring seamless usability both inside and outside the car.
By introducing Audi My Auras, Audi India continues to strengthen its focus on digitalisation and customer-centric vehicle personalisation, aligning in-car technology with evolving expectations for comfort, connectivity, and immersive driving experiences in the premium automotive segment.
Audi My Auras allows drivers and passengers to create tailored moods by coordinating multiple in-cabin functions through a single interface. The system synchronises ambient lighting, climate control, seat massage, ventilation, aromatisation, and audio themes to transform the vehicle interior based on the selected experience.
Audi My Auras: Personalised Multi-Sensory Control
The Audi My Auras platform focuses on simplifying in-car personalisation by offering one-click access to curated themes. Each mode is engineered to influence comfort and ambience, supporting different driving situations and emotional states without requiring manual adjustments across multiple menus.Integrated Comfort and Entertainment Features
Depending on the selected aura, the system automatically adjusts a range of vehicle settings, including:- Ambient lighting colour and intensity
- Cabin temperature and airflow distribution
- Seat massage and ventilation functions
- Aromatisation profiles
- Apple Music-based audio themes aligned with the chosen mood
These elements work together to deliver experiences such as calming, energising, festive, or celebratory environments inside the cabin.
Vehicle Compatibility and App-Based Access
Audi My Auras is integrated into the MyAudi Connect app, allowing users to manage vehicle comfort features alongside other digital services. The same application also provides access to roadside assistance and vehicle service functions, consolidating multiple ownership touchpoints within a single platform.The feature is compatible with Audi models from the 2024 model year onward, including the A4, Q3, Q3 Sportback, Q5, A6, Q7, Q8, RS Q8, and Q8 e-tron. Users can activate Audi My Auras through supported iPhone models or directly via the vehicle’s infotainment system, ensuring seamless usability both inside and outside the car.
By introducing Audi My Auras, Audi India continues to strengthen its focus on digitalisation and customer-centric vehicle personalisation, aligning in-car technology with evolving expectations for comfort, connectivity, and immersive driving experiences in the premium automotive segment.
Company Press Release
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