Quick Takeaways
- Mexico light vehicle sales in 2025 ended with modest growth, reflecting stable demand despite uneven automaker performance.
- Asian brands and new market entrants reshaped competitive dynamics, even as overall volumes remained steady.
On January 6, Mexico’s national statistics agency released fresh industry data highlighting how Mexico light vehicle sales 2025 closed the year on a steady note, with December volumes and full-year performance reflecting mixed trends among leading automakers.
According to official figures, 154,395 light vehicles were sold in December 2025, marking a 4.9 percent increase compared with the same month a year earlier. This late-year improvement supported overall market stability despite uneven brand-level performance across the year.
Mexico Light Vehicle Sales 2025 Reach Over 1.52 Million Units
Total light vehicle demand in Mexico rose modestly in 2025, with sales climbing 1.3 percent year-on-year to 1,524,583 units. The increase came amid changing consumer preferences, competitive pricing strategies, and a growing presence of Asian manufacturers in the market.
Brand Performance Highlights and Declines
Several automakers strengthened their position during the year, while others faced pressure:
In contrast, some major groups experienced declines:
Rapid Growth and Reporting Changes Among Emerging Brands
One of the most striking developments in Mexico light vehicle sales 2025 was the surge in newer entrants. Geely sold 22,258 units, representing a year-on-year jump of more than 237 percent, while JAC recorded 24,445 units, slightly below the previous year.
Sales reporting also evolved during 2025. Chery and Omoda stopped submitting data mid-year, while Jetour paused reporting before resuming in December under the Jetour-Soueast name. Meanwhile, Changan began reporting its standalone brand sales in January, Auteco joined in April, and Geely started reporting directly in December.
Market Outlook for the Coming Years
Looking ahead, industry expectations remain cautiously optimistic. A leading financial institution projects Mexico’s light vehicle market to reach around 1.54 million units in 2026 and approximately 1.57 million units in 2027, suggesting gradual growth supported by stable demand and broader model availability.
According to official figures, 154,395 light vehicles were sold in December 2025, marking a 4.9 percent increase compared with the same month a year earlier. This late-year improvement supported overall market stability despite uneven brand-level performance across the year.
Mexico Light Vehicle Sales 2025 Reach Over 1.52 Million Units
Total light vehicle demand in Mexico rose modestly in 2025, with sales climbing 1.3 percent year-on-year to 1,524,583 units. The increase came amid changing consumer preferences, competitive pricing strategies, and a growing presence of Asian manufacturers in the market.
Brand Performance Highlights and Declines
Several automakers strengthened their position during the year, while others faced pressure:
- Nissan remained the market leader with 274,461 units sold, posting a solid 7.6 percent increase.
- Mazda recorded 107,004 units, up 7.2 percent, reinforcing its consistent growth trajectory.
- Kia sold 111,172 units, a 6.5 percent rise, while Toyota increased volumes by 3.6 percent to 126,358 units.
- Hyundai and Ford Motor both delivered moderate growth, with sales rising 2.2 percent and 2.8 percent respectively.
In contrast, some major groups experienced declines:
- General Motors sold 198,153 units, down 3.4 percent year-on-year.
- Volkswagen Group deliveries fell 3.0 percent to 172,008 units.
- Stellantis reported a 2.8 percent decline to 91,215 units.
- MG sales dropped sharply by 18.9 percent to 48,816 units.
Rapid Growth and Reporting Changes Among Emerging Brands
One of the most striking developments in Mexico light vehicle sales 2025 was the surge in newer entrants. Geely sold 22,258 units, representing a year-on-year jump of more than 237 percent, while JAC recorded 24,445 units, slightly below the previous year.
Sales reporting also evolved during 2025. Chery and Omoda stopped submitting data mid-year, while Jetour paused reporting before resuming in December under the Jetour-Soueast name. Meanwhile, Changan began reporting its standalone brand sales in January, Auteco joined in April, and Geely started reporting directly in December.
Market Outlook for the Coming Years
Looking ahead, industry expectations remain cautiously optimistic. A leading financial institution projects Mexico’s light vehicle market to reach around 1.54 million units in 2026 and approximately 1.57 million units in 2027, suggesting gradual growth supported by stable demand and broader model availability.
Industry reports & Public disclosures | GAI Analysis
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