FAW Bestune global strategy accelerates intelligent EV expansion in China and overseas

On February 4, at the 2026 FAW Bestune Global Eco-Partner Conference, FAW Bestune unveiled its global strategy, outlining parallel roadmaps for China and overseas markets. The plan reflects a sharper focus on intelligent electric vehicles, deeper technology partnerships, and a more structured global footprint across production, R&D, and sales operations.

China-focused intelligent EV roadmap

In the Chinese market, the FAW Bestune global strategy builds on electrification by moving decisively toward full intelligentization. The company announced an action plan that places software, AI, and smart vehicle ecosystems at the center of its future product and technology direction, targeting both individual and family mobility needs.
A key pillar of this roadmap is the strategic upgrade of the Yueyi product lineup into an independent New Energy Vehicle brand named FAW Yueyi. Over the coming years, FAW Bestune plans to introduce seven high-impact vehicle models under this brand, covering multiple segments to strengthen its presence in China’s fast-evolving NEV market.

Core technologies driving differentiation

Technology development under the FAW Bestune global strategy will concentrate on several forward-looking areas, including:

• Large-scale AI models to enhance vehicle intelligence

• Intelligent cockpit systems for improved human–machine interaction

• Advanced driver assistance systems to support safer and smarter mobility

These capabilities are positioned as foundational elements for future products, enabling FAW Bestune to compete more effectively in an increasingly software-defined automotive landscape.

Overseas expansion and global ecosystem build-out

For foreign markets, the FAW Bestune global strategy sets clear quantitative and structural targets. The company aims to cultivate five strategic overseas markets, establish eight global production locations, and launch ten global vehicle models tailored to regional requirements.
Beyond products and manufacturing, the strategy emphasizes opening up the entire value chain. This includes tighter integration of R&D, supply chains, sales networks, aftersales services, and full vehicle life-cycle management, supporting sustainable and scalable international growth.

Yueyi 08 showcases future direction

Displayed at the conference, the Yueyi 08 flagship sedan highlighted how the strategy translates into product reality. The model combines dynamic body lines with technology-focused design elements, including distinctive dynamic light clusters, a fastback coupe-style profile, a transverse rear light, and semi-hidden door handles, creating a futuristic and highly recognizable appearance.
The Yueyi 08 is equipped with a CATL Shenxing battery capable of delivering a 400 km range with a 10-minute charge, underscoring fast-charging capability as a core user benefit. It also integrates Horizon Robotics’ HSD all-scenario intelligent driving solution, while Volcano Engine’s Doubao large model and ByteDance’s ecosystem are set to debut in the vehicle, reinforcing its intelligent positioning.
At the conference, FAW Bestune signed cooperation agreements with Chinese technology companies including Horizon Robotics, Volcano Engine, and CATL, alongside strategic partners from Europe, the Middle East, and Latin America. These partnerships are designed to accelerate intelligentization and globalization, reinforcing the FAW Bestune global strategy as a long-term blueprint for competitive growth in both domestic and international markets.