GAC Group Trumpchi Business Unit Drives Integrated Growth Strategy

On January 16, GAC Group announced the establishment of the Trumpchi business unit (BU), following the earlier creation of the Hyptec and Aion BUs. This move marks another step in the company’s transition toward a more agile, brand-centric operating structure aligned with evolving market demands.
GAC Group Trumpchi Business Unit and Integrated Operations

• The GAC Group Trumpchi Business Unit brings together research and development, manufacturing, and sales resources across the entire value chain.

• By consolidating these functions, the BU is designed to improve decision-making efficiency while accelerating responses to shifting customer expectations and competitive pressures in the automotive market.

Product, Technology, and Service Focus Toward 2026

• Looking ahead to 2026, the Trumpchi BU will rely on its diversified product portfolio, ecosystem capabilities, and core technologies to support sustained brand advancement.

• The strategy centers on technological upgrading, product redesign, and deeper user engagement, supported by more customer-oriented services that enhance ownership experience and brand loyalty.

Validation of the Business Unit Model

• The earlier establishment of the Hyptec and Aion BUs has already demonstrated the effectiveness of the BU model in improving operating efficiency and stimulating organizational vitality.

• In December 2025, the two BUs collectively recorded vehicle sales of 40,000 units, highlighting strong market traction under the new structure.

Sales Momentum and Market Impact

• A key contributor to this performance was the Aion i60 SUV, which achieved sales exceeding 10,000 units in its first month after launch.

• This rapid uptake positioned the model as a primary driver of overall sales growth, reinforcing the role of focused BUs in accelerating product success.

Dual-BU-Driven Competitive Strength

• Going forward, GAC Group plans to leverage a dual-BU-driven model to further strengthen its systematic competitiveness.

• Through more efficient resource integration and coordinated execution, the company aims to deliver higher-value products and services while sustaining long-term growth in an increasingly competitive automotive landscape.