Quick Takeaways
- The company is scaling tire-derived software intelligence into a broader digital mobility platform with strong safety and ADAS relevance.
- This move positions software-driven tire sensing as a long-term growth engine beyond traditional automotive hardware.
Sumitomo Rubber Sensing Core technology took center stage at CES 2026, as Sumitomo Rubber Industries, Ltd. outlined its plans to scale this proprietary software innovation beyond automotive applications. The announcement signals a strategic move to transform tire intelligence into a multi-industry digital solution while strengthening the company’s long-term growth roadmap.
Sumitomo Rubber Sensing Core Technology: From Tires to Digital Intelligence
Sumitomo Rubber Sensing Core technology is a software-based solution designed to identify tire behavior and road-surface conditions without relying on physical sensors. By analyzing data generated through tire dynamics, the technology delivers real-time insights into how vehicles interact with different road environments. This capability has already been adopted in automotive applications and is now being evaluated for wider industrial use.
Enhancing ADAS and Autonomous Driving Capabilities
One of the strongest value propositions of Sumitomo Rubber Sensing Core technology lies in its ability to determine road wetness levels with high precision. This function directly supports:
Synergy with Active Tread Technology
Sumitomo Rubber emphasized the strong compatibility between Sensing Core and its Active Tread technology, which dynamically alters rubber characteristics based on driving conditions. When combined, both technologies enable tires to not only sense the road environment but also adapt to it, creating a closed-loop system that enhances grip, safety, and performance across varying conditions.
Partnership Strategy and Business Outlook
To accelerate market adoption, Sumitomo Rubber is collaborating with Viaduct, Inc., a specialist in vehicle failure detection. This partnership is expected to broaden the customer base and open new revenue streams. The company has set an ambitious target of generating JPY 10 billion or more in revenue from the Sensing Core business by 2030, underlining its confidence in software-led mobility solutions.
Sumitomo Rubber Sensing Core Technology: From Tires to Digital Intelligence
Sumitomo Rubber Sensing Core technology is a software-based solution designed to identify tire behavior and road-surface conditions without relying on physical sensors. By analyzing data generated through tire dynamics, the technology delivers real-time insights into how vehicles interact with different road environments. This capability has already been adopted in automotive applications and is now being evaluated for wider industrial use.
Enhancing ADAS and Autonomous Driving Capabilities
One of the strongest value propositions of Sumitomo Rubber Sensing Core technology lies in its ability to determine road wetness levels with high precision. This function directly supports:
- Advanced driver assistance systems
- Autonomous driving safety logic
- Improved vehicle stability control
- Predictive driving support functions
Synergy with Active Tread Technology
Sumitomo Rubber emphasized the strong compatibility between Sensing Core and its Active Tread technology, which dynamically alters rubber characteristics based on driving conditions. When combined, both technologies enable tires to not only sense the road environment but also adapt to it, creating a closed-loop system that enhances grip, safety, and performance across varying conditions.
Partnership Strategy and Business Outlook
To accelerate market adoption, Sumitomo Rubber is collaborating with Viaduct, Inc., a specialist in vehicle failure detection. This partnership is expected to broaden the customer base and open new revenue streams. The company has set an ambitious target of generating JPY 10 billion or more in revenue from the Sensing Core business by 2030, underlining its confidence in software-led mobility solutions.
Company Press Release
Click above to visit the official source.
Share: