Quick Takeaways
- Renault India strategy reset aims to accelerate product launches and restore competitiveness.
- Faster development cycles are central to Renault’s renewed focus on the Indian market.
Renault has initiated a Renault India strategy reset as it prepares for a fundamental overhaul of its approach in one of the world’s most competitive auto markets. The company plans to introduce new products every year, underscoring its belief that speed in development and launches is essential to remain relevant in India.
“When you are in India, the first lesson you have to learn is the speed. That is why we decided to increase the speed at which we are developing our car. It is important to be present [with new models] not only every two years, but every year,” Renault brand CEO and chief growth officer Fabrice Cambolive
Professional. The launch of the Duster marked the first major step in this accelerated strategy.
What Slowed Renault’s Momentum in India
Renault was once viewed as a potential disruptor in India, first with the Duster in 2012 and later with the Kwid in 2015. The automaker reached its sales peak in FY17, delivering 1,35,123 units and securing close to 4 percent market share on the strength of these two models.
However, the momentum proved difficult to sustain. Renault lacked timely expansion into high-growth segments and did not field competitors against popular midsize SUVs such as the Hyundai Creta and Kia Seltos. The pandemic further highlighted these gaps, accelerating the brand’s decline in volumes and visibility.
Key indicators of the slowdown include:
By FY25, Renault’s India sales had dropped to 37,900 units, while market share fell to under 1 percent, reflecting the cumulative impact of delayed product actions.
Renault India Strategy Reset Targets 3–5 Percent Market Share
The Renault India strategy reset represents a clear break from the company’s earlier, slower product cycle that left it trailing rivals in several key segments. By accelerating development timelines and ensuring more frequent launches, Renault aims to rebuild relevance and consumer consideration.
With this renewed push, the company is targeting a market share of 3–5 percent by the end of the decade. “Our objective now is to gain traction in terms of renewals. I would say that between 3 percent and 5 percent of the market should be a good target for us. I would say this is not a target in itself but rather a result of doing our job well,” Cambolive said.
If executed effectively, the faster cadence of launches could allow Renault to steadily recover lost ground and re-establish itself as a consistent player in India’s evolving passenger vehicle market.
“When you are in India, the first lesson you have to learn is the speed. That is why we decided to increase the speed at which we are developing our car. It is important to be present [with new models] not only every two years, but every year,” Renault brand CEO and chief growth officer Fabrice Cambolive
Professional. The launch of the Duster marked the first major step in this accelerated strategy.
What Slowed Renault’s Momentum in India
Renault was once viewed as a potential disruptor in India, first with the Duster in 2012 and later with the Kwid in 2015. The automaker reached its sales peak in FY17, delivering 1,35,123 units and securing close to 4 percent market share on the strength of these two models.
However, the momentum proved difficult to sustain. Renault lacked timely expansion into high-growth segments and did not field competitors against popular midsize SUVs such as the Hyundai Creta and Kia Seltos. The pandemic further highlighted these gaps, accelerating the brand’s decline in volumes and visibility.
Key indicators of the slowdown include:
- FY17 sales peak at 1,35,123 units with nearly 4 percent market share
- Absence in fast-growing midsize SUV segments
- Sharp volume decline post-pandemic
By FY25, Renault’s India sales had dropped to 37,900 units, while market share fell to under 1 percent, reflecting the cumulative impact of delayed product actions.
Renault India Strategy Reset Targets 3–5 Percent Market Share
The Renault India strategy reset represents a clear break from the company’s earlier, slower product cycle that left it trailing rivals in several key segments. By accelerating development timelines and ensuring more frequent launches, Renault aims to rebuild relevance and consumer consideration.
With this renewed push, the company is targeting a market share of 3–5 percent by the end of the decade. “Our objective now is to gain traction in terms of renewals. I would say that between 3 percent and 5 percent of the market should be a good target for us. I would say this is not a target in itself but rather a result of doing our job well,” Cambolive said.
If executed effectively, the faster cadence of launches could allow Renault to steadily recover lost ground and re-establish itself as a consistent player in India’s evolving passenger vehicle market.
Company Press Release
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