Quick Takeaways
  • LEPAS Jakarta showroom opening signals the brand’s first step into global physical retail.
  • The launch strengthens Chery Group’s NEV footprint in Southeast Asia.
On January 19, 2026, LEPAS, the new NEV marque under Chery Group, marked the official opening of its world’s first showroom in Jakarta, Indonesia. The event brought together Indonesian government officials, media representatives, KOLs, and key business partners, underscoring the market’s importance to the brand’s global plans.
LEPAS Jakarta Showroom Opening Highlights Brand Experience
The new showroom places the LEPAS L8 flagship model at the center of the customer experience.
  • Visitors are also guided by AiMOGA, an intelligent robot designed to assist with product information and showroom navigation, reinforcing LEPAS’s technology-focused brand positioning.

Integrated Global Strategy Behind the LEPAS Jakarta Showroom Opening
  • This opening represents LEPAS’s first move into physical retail worldwide and reflects the execution of its integrated global brand and dealership strategy.
Since debuting as an independent brand in April 2025, LEPAS has accelerated its international visibility through major auto shows such as GIIAS in Indonesia and Salone dell’Auto di Torino in Italy, while expanding into markets including the UAE, Kuwait, and South Africa.
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