Jiangling Motors Group launches All-New Vigus in Bahrain

On January 11, Jiangling Motors Corporation Group introduced the All-New Vigus in Bahrain, marking an important step in its Middle East growth plan. The launch highlights the company’s focus on building a stronger presence in key Gulf automotive markets through localized partnerships.
New Exclusive Showroom Strengthens Market Presence
JMCG’s partner in Bahrain has inaugurated an exclusive JMCG showroom in Sitra, recognized as the country’s central automotive business district. The dedicated facility is designed to enhance brand visibility, improve customer engagement, and support sales and aftersales operations for the All-New Vigus.
The Sitra showroom aims to offer:

• A focused retail experience for JMCG vehicles

• Improved accessibility for customers and fleet buyers

• Stronger brand positioning within Bahrain’s competitive automotive sector

Steady Expansion Across the Gulf Region
JMCG stated that it will continue working closely with its regional partners to advance business development across the Gulf. The Bahrain launch reflects a broader strategy centered on:

• Expanding exclusive retail and service networks

• Strengthening local partnerships in strategic markets

• Supporting sustainable, long-term growth in the Gulf automotive industry

With the introduction of the All-New Vigus and the opening of a dedicated showroom in Sitra, JMCG reinforces its commitment to the Bahrain market while laying the groundwork for continued expansion across the wider Gulf region.