American Honda 2026 U.S. Automobile Business Outlook

On January 14, American Honda released its 2026 U.S. automobile business outlook, presenting a detailed review of 2025 performance and outlining how its Honda and Acura brands will grow in the coming year through new models, powertrain updates, and production strategy refinements.
The American Honda 2026 U.S. automobile business outlook shows that the company closed 2025 with total sales of 1,430,577 vehicles, marking a 0.5 percent year-over-year increase and its strongest result since 2021. This performance was achieved despite challenging market conditions and a microchip shortage that constrained inventories in the fourth quarter.
Sales momentum in the American Honda 2026 U.S. automobile business outlook
For 2026, American Honda expects total U.S. sales to reach 1.5 million units, representing a 4 percent increase compared with 2025. Both brands are projected to post moderate gains, reflecting stable consumer demand and improved product availability.
Key brand targets include:

• Honda: more than 1.35 million units

• Acura: approximately 135,000 units

These figures indicate that volume growth will be driven by a combination of core mass-market models and premium vehicles positioned to attract first-time luxury buyers.
Production strategy supporting volume growth
To support its sales targets, American Honda plans to expand production of value-focused trims across its most popular vehicles. This approach is designed to improve affordability while maintaining feature competitiveness across segments.
The production focus will include:

• Honda CR-V, Civic, and Accord

• Acura ADX and Integra

By increasing the availability of these high-volume and entry-luxury models, the company aims to strengthen showroom traffic and reduce the impact of supply-side volatility.
Acura product roadmap for 2026
Acura will introduce several major updates and new technologies as part of its premium brand strategy.
The new Acura RSX, scheduled for H2 2026, will become the first Acura electric vehicle built at the Marysville Auto Plant in Ohio. It will be produced on a flexible manufacturing line that also assembles gasoline and hybrid models, allowing Acura to adapt quickly to changing powertrain demand.
Other Acura developments include:

• RDX: production of the current generation will pause in 2026 while the next-generation model is developed with Acura’s first two-motor hybrid system

• Integra Type S: exterior and interior upgrades planned

• MDX: additional product enhancements arriving in the second half of 2026

These updates reinforce Acura’s shift toward electrification, hybridization, and premium design refinement.
Honda lineup updates for the 2026 model year
Honda will refresh several of its most important models to keep pace with customer expectations and technology trends.
The refreshed 2026 Honda Pilot began reaching U.S. dealerships in mid-December 2025, providing an early boost to the new model year.
Additional Honda highlights include:

• S+ Shift system, first seen on the Prelude, to be added to the Civic Hybrid later in 2026

• Civic Type R to receive both exterior and interior updates

These changes are aimed at improving driving engagement, efficiency, and design appeal across Honda’s performance and hybrid portfolios.
With strong 2025 results, a disciplined production strategy, and a wide range of electrified and refreshed vehicles, the American Honda 2026 U.S. automobile business outlook positions the company for continued growth and competitive strength in one of the world’s most demanding automotive markets.