Quick Takeaways
- Saudi Arabia’s first EV brand is getting a fully digital, modular, and highly efficient paint shop from Dürr.
- The project brings next-generation sustainability, quality, and production flexibility into CEER’s EV manufacturing backbone.
On January 13, Dürr announced that it is building a next-generation Dürr CEER EV Paint Shop for CEER, Saudi Arabia’s first homegrown electric vehicle brand. The advanced facility is designed to deliver flexible, sustainable, and highly efficient painting operations for CEER’s upcoming EV production.
Built around a modular manufacturing concept, the Dürr CEER EV Paint Shop will use automated guided vehicles (AGVs) to move car bodies between stations according to real-time production demand. This approach allows CEER to adjust volumes and vehicle variants without being constrained by fixed conveyor systems.
How the Dürr CEER EV Paint Shop boosts production flexibility
A key advantage of the Dürr CEER EV Paint Shop is its ability to coat vehicle interiors and exteriors in the same paint booth. This eliminates multiple process steps and improves throughput while maintaining consistent surface quality across all vehicle parts.
The facility also includes a dedicated box for fully automatic two-tone painting without overspray. This makes it possible for CEER to offer customers premium styling options while minimizing material waste and rework.
Key highlights of the painting setup include:
Digital control at the core of the Dürr CEER EV Paint Shop
The entire plant is powered by digital solutions from Dürr’s DXQ product family, providing intelligent control, data transparency, and process optimization. These systems enable precise monitoring of paint quality, energy use, and equipment performance, helping CEER maintain stable production at lower operating costs.
With DXQ, operators can quickly adapt workflows, troubleshoot issues, and scale output as market demand grows.
Advanced ovens and emissions control in the Dürr CEER EV Paint Shop
CEER will also deploy Dürr’s latest oven technology, EcoInCure, which heats vehicle bodies from the inside. This allows massive body components to reach curing temperatures more directly, improving energy efficiency and reducing cycle times.
For air purification, the plant will use the Oxi.X RV system from Dürr CTS. Based on regenerative thermal oxidation, it cleans exhaust air from the ovens, ensuring compliance with environmental standards while supporting CEER’s sustainability goals.
The environmental and efficiency package includes:
Overspray-free painting with EcoPaintJet Pro
A standout feature of the Dürr CEER EV Paint Shop is the EcoPaintJet Pro, an award-winning, overspray-free painting system. This technology applies paint only where it is needed, significantly reducing material waste while delivering sharp, high-quality two-tone finishes.
By combining EcoPaintJet Pro with flexible EcoProBooth layouts, CEER gains a production environment that supports both premium customization and industrial-scale efficiency, positioning Saudi Arabia’s first EV brand for competitive global manufacturing.
Built around a modular manufacturing concept, the Dürr CEER EV Paint Shop will use automated guided vehicles (AGVs) to move car bodies between stations according to real-time production demand. This approach allows CEER to adjust volumes and vehicle variants without being constrained by fixed conveyor systems.
How the Dürr CEER EV Paint Shop boosts production flexibility
A key advantage of the Dürr CEER EV Paint Shop is its ability to coat vehicle interiors and exteriors in the same paint booth. This eliminates multiple process steps and improves throughput while maintaining consistent surface quality across all vehicle parts.
The facility also includes a dedicated box for fully automatic two-tone painting without overspray. This makes it possible for CEER to offer customers premium styling options while minimizing material waste and rework.
Key highlights of the painting setup include:
- Simultaneous interior and exterior coating in a single booth
- Automated two-tone application without overspray
- Modular EcoProBooth boxes replacing rigid paint lines
Digital control at the core of the Dürr CEER EV Paint Shop
The entire plant is powered by digital solutions from Dürr’s DXQ product family, providing intelligent control, data transparency, and process optimization. These systems enable precise monitoring of paint quality, energy use, and equipment performance, helping CEER maintain stable production at lower operating costs.
With DXQ, operators can quickly adapt workflows, troubleshoot issues, and scale output as market demand grows.
Advanced ovens and emissions control in the Dürr CEER EV Paint Shop
CEER will also deploy Dürr’s latest oven technology, EcoInCure, which heats vehicle bodies from the inside. This allows massive body components to reach curing temperatures more directly, improving energy efficiency and reducing cycle times.
For air purification, the plant will use the Oxi.X RV system from Dürr CTS. Based on regenerative thermal oxidation, it cleans exhaust air from the ovens, ensuring compliance with environmental standards while supporting CEER’s sustainability goals.
The environmental and efficiency package includes:
- EcoInCure inside-out body heating
- Lower energy consumption and faster curing
- Oxi.X RV regenerative thermal oxidation for exhaust air cleaning
Overspray-free painting with EcoPaintJet Pro
A standout feature of the Dürr CEER EV Paint Shop is the EcoPaintJet Pro, an award-winning, overspray-free painting system. This technology applies paint only where it is needed, significantly reducing material waste while delivering sharp, high-quality two-tone finishes.
By combining EcoPaintJet Pro with flexible EcoProBooth layouts, CEER gains a production environment that supports both premium customization and industrial-scale efficiency, positioning Saudi Arabia’s first EV brand for competitive global manufacturing.
Company Press Release
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