Tire Industry Project Sustainability: Continental Re-elected Co-Chair

On October 30, Continental AG was re-elected as co-chair of the Tire Industry Project sustainability platform for the 2026–2029 term, reaffirming its long-standing role in advancing responsible practices across the global tire value chain. The appointment underscores the company’s continued focus on measurable environmental progress, transparency, and collaboration at industry scale.
Tire Industry Project Sustainability Leadership (2026–2029)
The Tire Industry Project is widely recognized as the global tire sector’s primary forum for addressing sustainability challenges. Operating under the World Business Council for Sustainable Development, the initiative unites ten leading tire manufacturers that together account for over 60 percent of worldwide production capacity, creating a critical mass for impact-driven action.
Lifecycle-Based Sustainability Across the Tire Value Chain
Tire Industry Project sustainability work spans every stage of the product lifecycle, ensuring issues are addressed systematically rather than in isolation. Key focus areas include:

• Responsible raw material sourcing and supplier transparency

• Manufacturing efficiency and environmental footprint reduction

• In-use performance impacts, including tire and road wear particles

• End-of-life tire collection, recycling, and circular solutions

This end-to-end approach enables consistent standards and shared methodologies across the industry.
Continental’s Role in Advancing Tire Industry Project Sustainability
As a founding member since 2005, Continental brings deep technical and methodological expertise to Tire Industry Project sustainability initiatives. During the new term, the company will continue contributing resources and know-how in priority areas such as:

• Assessment and mitigation of tire and road wear particles

• Sustainable management of end-of-life tires

• Development of robust sustainability assessment frameworks

• Strengthening supply chain transparency and traceability

These contributions support evidence-based decision-making and align industry efforts with evolving regulatory and stakeholder expectations.
By extending its co-chair mandate through 2029, Continental reinforces a collaborative model where shared responsibility and technical rigor drive tangible sustainability outcomes for the global tire industry.