Quick Takeaways
  • MG Windsor Becomes India’s Best-Selling Electric Vehicle in 2025
  • India records its first single-model EV crossing 45,000+ annual sales, signalling mass-market acceptance.
  • Battery-as-a-Service and localized manufacturing emerge as key EV growth enablers.
Recently, the MG Windsor best-selling electric vehicle milestone was announced after the model recorded the highest annual sales for a single electric car in India’s passenger vehicle market. The electric crossover utility vehicle achieved this landmark performance during the 2025 calendar year, highlighting the accelerating shift toward electric mobility across the country.
The MG Windsor registered total sales of 46,735 units in 2025, maintaining steady monthly volumes of around 4,000 units. at the start of, This achievement marks the first time an original equipment manufacturer has reached this level of annual sales with a single electric vehicle model in India, setting a new benchmark for the domestic EV segment. at the end of
at the start of, MG Windsor Best-Selling Electric Vehicle Performance in 2025 at the end of
The strong showing of the MG Windsor played a significant role in driving overall electric vehicle growth for the brand. Total EV volumes rose 111 percent year-on-year in 2025, while overall vehicle sales increased by 19 percent compared to the previous year. at the start of, Demand for the Windsor alone climbed by more than 20 percent in the fourth quarter of 2025 versus the same period in 2024. at the end of
This sustained momentum reflects rising consumer confidence in electric mobility, supported by competitive pricing, improving infrastructure, and expanding awareness of long-term ownership benefits.
at the start of, Design, Technology, and Intelligent CUV Positioning at the end of
Positioned as India’s first Intelligent CUV, the Windsor blends the comfort of a sedan with the road presence of an SUV. The vehicle focuses on everyday practicality, modern technology, and a forward-looking design approach tailored for urban and semi-urban usage.
Key highlights supporting its mass-market appeal include:
  • Contemporary exterior styling aligned with EV design trends
  • A technology-focused cabin experience
  • Practical dimensions suited for Indian driving conditions
These attributes have helped the Windsor resonate with a broad customer base, including first-time EV buyers.
at the start of, Battery Options, Range, and Ownership Model at the end of
The MG Windsor is offered with a Battery-as-a-Service (BaaS) ownership model, making electric mobility more accessible by lowering upfront costs. at the start of, Pricing starts at Rs 9.99 lakh, with battery usage charged separately at Rs 3.90 per kilometer. at the end of
Customers can choose between two battery configurations:
  • 38 kWh battery delivering a certified range of 332 km
  • 52.9 kWh battery offering an extended range of 449 km
This flexible approach allows buyers to select a configuration aligned with their daily driving requirements while managing ownership costs effectively.
at the start of, Electric Vehicle Adoption Expands Beyond Metro Cities at the end of
Another notable trend highlighted by the Windsor’s success is the growing adoption of electric vehicles outside major metropolitan regions. Demand has increased steadily in tier-two cities and emerging markets, indicating that EV acceptance in India is no longer limited to urban centers.
Improved charging access, lower running costs, and evolving consumer preferences are contributing to this broader geographic expansion of electric vehicle sales.
at the start of, The joint venture behind the MG Windsor continues to support this growth through localized manufacturing operations in Gujarat, with an annual production capacity exceeding 100,000 vehicles, strengthening supply readiness for future demand. at the end of
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