Quick Takeaways
- The collaboration integrates advanced mapping with conversational AI to elevate voice-first in-vehicle navigation.
- The platform is designed to scale seamlessly across passenger and commercial vehicle architectures.
HERE Technologies revealed an advanced AI-powered navigation solution created in collaboration with Amazon, unveiled at CES 2026. Built to redefine in-vehicle navigation, the solution blends intelligent routing with conversational voice assistance, enabling automakers to deliver seamless, branded navigation experiences across diverse vehicle segments.
By integrating HERE Navigation with Amazon’s Alexa Custom Assistant, the platform allows drivers to interact naturally with their vehicles. Users can search for destinations, design multi-stop routes, and access contextual guidance using everyday language, reducing distraction while enhancing driving comfort.
How HERE Technologies AI-Powered Navigation Enhances In-Vehicle Experience
The solution leverages the intelligence of Alexa Custom Assistant combined with HERE’s highly detailed digital maps. This integration supports intuitive trip planning and proactive assistance that adapts to driver intent and driving context in real time.
Key capabilities include:
Scalable Architecture for Passenger and Commercial Vehicles
HERE Navigation is engineered to support passenger cars, commercial fleets, and heavy-duty trucks. Its flexible system architecture enables deployment across different vehicle platforms without compromising performance or user experience.
The solution supports:
Enabling Branded, Conversational AI Navigation for Automakers
By combining conversational AI with trusted mapping data, HERE Technologies AI-Powered Navigation gives automakers the tools to build differentiated, brand-aligned digital cockpit experiences. The solution addresses growing expectations for smarter, voice-first navigation while maintaining reliability across vehicle classes.
As vehicles become increasingly software-defined, such AI-driven navigation platforms are positioned to play a central role in shaping future mobility experiences.
By integrating HERE Navigation with Amazon’s Alexa Custom Assistant, the platform allows drivers to interact naturally with their vehicles. Users can search for destinations, design multi-stop routes, and access contextual guidance using everyday language, reducing distraction while enhancing driving comfort.
How HERE Technologies AI-Powered Navigation Enhances In-Vehicle Experience
The solution leverages the intelligence of Alexa Custom Assistant combined with HERE’s highly detailed digital maps. This integration supports intuitive trip planning and proactive assistance that adapts to driver intent and driving context in real time.
Key capabilities include:
- Natural language voice interaction for navigation and search
- Intelligent route planning for complex journeys
- Context-aware assistance based on location and driving behavior
Scalable Architecture for Passenger and Commercial Vehicles
HERE Navigation is engineered to support passenger cars, commercial fleets, and heavy-duty trucks. Its flexible system architecture enables deployment across different vehicle platforms without compromising performance or user experience.
The solution supports:
- Cloud-based processing for advanced intelligence
- Edge processing to enhance responsiveness and data privacy
- Optimized balance between cost efficiency and system performance
Enabling Branded, Conversational AI Navigation for Automakers
By combining conversational AI with trusted mapping data, HERE Technologies AI-Powered Navigation gives automakers the tools to build differentiated, brand-aligned digital cockpit experiences. The solution addresses growing expectations for smarter, voice-first navigation while maintaining reliability across vehicle classes.
As vehicles become increasingly software-defined, such AI-driven navigation platforms are positioned to play a central role in shaping future mobility experiences.
Company Press Release
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