Quick Takeaways
- BMW uses CES 2026 to position the iX3 Neue Klasse as the technological cornerstone of its future EV lineup.
- The debut highlights BMW’s pivot toward software-defined, AI-enabled vehicles rather than hardware-led differentiation.
On December 17, BMW Group confirmed that the BMW iX3 Neue Klasse will make its global showcase at CES 2026 at the Las Vegas Convention Center, marking a defining step in the company’s next-generation electric vehicle strategy. As the first model based on the Neue Klasse platform, the iX3 sets the technological and design foundation for BMW’s future EV portfolio.
BMW iX3 Neue Klasse ushers in a new digital driving experience
The BMW iX3 Neue Klasse introduces Panoramic iDrive, a dashboard-spanning display concept designed to redefine in-car interaction. The system blends visual clarity with a newly developed operating logic, enabling drivers to access critical information more intuitively while reducing distraction during everyday driving.
AI-driven voice interaction takes center stage
A key highlight of the BMW iX3 Neue Klasse is the enhanced BMW Intelligent Personal Assistant, now powered by artificial intelligence. BMW becomes the first automaker to integrate Amazon Alexa+ technology directly into a production vehicle, allowing more natural, context-aware voice commands. This capability will also be demonstrated at Amazon’s Devices and Services exhibit during CES 2026.
Neue Klasse platform sets direction for BMW’s future lineup
Beyond a single model, the BMW iX3 Neue Klasse acts as a blueprint for BMW’s long-term product roadmap.
Strategic importance of CES 2026 for BMW
By choosing CES 2026 as the global stage for the BMW iX3 Neue Klasse, BMW underscores the growing convergence of automotive engineering, software, and consumer electronics. The debut highlights BMW’s intent to position future vehicles as software-defined, AI-enabled mobility platforms rather than purely mechanical products.
As BMW accelerates its electric and digital transformation, the BMW iX3 Neue Klasse represents more than a model launch—it signals how design, software, and intelligent interfaces will define the brand’s next decade of innovation.
BMW iX3 Neue Klasse ushers in a new digital driving experience
The BMW iX3 Neue Klasse introduces Panoramic iDrive, a dashboard-spanning display concept designed to redefine in-car interaction. The system blends visual clarity with a newly developed operating logic, enabling drivers to access critical information more intuitively while reducing distraction during everyday driving.
AI-driven voice interaction takes center stage
A key highlight of the BMW iX3 Neue Klasse is the enhanced BMW Intelligent Personal Assistant, now powered by artificial intelligence. BMW becomes the first automaker to integrate Amazon Alexa+ technology directly into a production vehicle, allowing more natural, context-aware voice commands. This capability will also be demonstrated at Amazon’s Devices and Services exhibit during CES 2026.
Neue Klasse platform sets direction for BMW’s future lineup
Beyond a single model, the BMW iX3 Neue Klasse acts as a blueprint for BMW’s long-term product roadmap.
- The platform introduces scalable software, electronics architecture, and design principles that will gradually extend across approximately 40 new or refreshed BMW models by 2027, spanning multiple vehicle segments.
Strategic importance of CES 2026 for BMW
By choosing CES 2026 as the global stage for the BMW iX3 Neue Klasse, BMW underscores the growing convergence of automotive engineering, software, and consumer electronics. The debut highlights BMW’s intent to position future vehicles as software-defined, AI-enabled mobility platforms rather than purely mechanical products.
As BMW accelerates its electric and digital transformation, the BMW iX3 Neue Klasse represents more than a model launch—it signals how design, software, and intelligent interfaces will define the brand’s next decade of innovation.
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