Quick Takeaways
  • Two AI specialists are combining navigation intelligence with conversational voice systems to redefine how drivers interact with vehicles.
  • The collaboration targets faster OEM deployment of context-aware, multi-domain in-car voice navigation experiences.
On January 6, TomTom and SoundHound AI announced a strategic collaboration aimed at delivering a seamless in-car AI voice navigation experience for automotive manufacturers. The partnership brings together TomTom’s AI-powered navigation capabilities with SoundHound’s agentic voice AI platform to create a more intuitive, conversational in-vehicle interface.
Unified In-Car AI Voice Navigation Experience
The integrated solution is designed to simplify how drivers interact with navigation systems. Through natural voice conversations, users can handle complex routing tasks without relying on rigid commands. This approach improves usability while keeping driver attention focused on the road.
Multi-Agent Architecture for Connected Vehicle Functions
A key highlight of the solution is its multi-agent architecture, which allows navigation to operate in coordination with other in-car domains. Navigation intelligence works alongside music, climate control, and calendar functions, enabling a more connected and context-aware vehicle experience.
Proactive Routing With Real-Time Intelligence
TomTom’s AI agent continuously analyzes traffic conditions and potential hazards. It provides proactive route recommendations supported by clear reasoning, helping drivers make informed decisions in real time. This capability strengthens the value of in-car AI voice navigation as more than just turn-by-turn guidance.
Faster Time-to-Market for Automotive OEMs
For automotive OEMs, the pre-integrated offering reduces development complexity. By combining proven navigation expertise with advanced voice AI, the solution minimizes customization efforts and shortens time-to-market, removing the need for continuous use case development.
CES 2026 Demonstration
The collaboration will be demonstrated at CES 2026, where TomTom plans to showcase the joint solution at its booth. The demonstration is expected to highlight how conversational AI and navigation can work together to define next-generation in-vehicle experiences.
Company Press Release

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