Quick Takeaways
- The integration significantly upgrades in-car infotainment by bringing a leading global streaming service directly into vehicle displays starting 2026.
- LG is reinforcing its software-defined vehicle strategy by positioning cars as connected digital living spaces for OEM differentiation.
On January 6, LG Electronics announced that Prime Video will be integrated into the LG Automotive Content Platform starting in 2026, marking a significant step in expanding in-vehicle digital entertainment experiences for global automakers and drivers.
The LG Automotive Content Platform will be publicly demonstrated at CES 2026 as part of LG’s Best of Innovation Award–winning portfolio, highlighting the company’s growing focus on software-defined vehicle experiences and next-generation infotainment solutions.
LG Automotive Content Platform Expands In-Car Entertainment Capabilities
With the integration of Prime Video, original equipment manufacturers adopting the LG Automotive Content Platform will be able to offer passengers access to a wide range of popular movies, television series, live sports, live events, and exclusive Prime Originals. The rollout is scheduled to begin in the second quarter of 2026.
This addition allows OEMs to enhance rear-seat and passenger-side displays while meeting increasing consumer expectations for premium, app-based in-car content.
LG Automotive Content Platform Built on webOS Architecture
The LG Automotive Content Platform represents a new generation of vehicle infotainment systems and forms a key part of the LG AlphaWare software suite. Built on the webOS platform, the system is engineered to deliver smooth, consistent, and intuitive user experiences across automotive displays.
Key capabilities include:
Transforming Vehicles into Digital Living Spaces
Through the LG Automotive Content Platform, LG is positioning vehicles as connected digital environments rather than traditional transportation tools. The platform supports LG’s broader vision of transforming cars into “living spaces on wheels,” where entertainment, information, and services are accessible through a unified software interface.
By enabling Prime Video within its automotive ecosystem, LG strengthens its role as a technology partner for OEMs seeking to differentiate their in-vehicle user experiences in an increasingly competitive market.
The LG Automotive Content Platform will be publicly demonstrated at CES 2026 as part of LG’s Best of Innovation Award–winning portfolio, highlighting the company’s growing focus on software-defined vehicle experiences and next-generation infotainment solutions.
LG Automotive Content Platform Expands In-Car Entertainment Capabilities
With the integration of Prime Video, original equipment manufacturers adopting the LG Automotive Content Platform will be able to offer passengers access to a wide range of popular movies, television series, live sports, live events, and exclusive Prime Originals. The rollout is scheduled to begin in the second quarter of 2026.
This addition allows OEMs to enhance rear-seat and passenger-side displays while meeting increasing consumer expectations for premium, app-based in-car content.
LG Automotive Content Platform Built on webOS Architecture
The LG Automotive Content Platform represents a new generation of vehicle infotainment systems and forms a key part of the LG AlphaWare software suite. Built on the webOS platform, the system is engineered to deliver smooth, consistent, and intuitive user experiences across automotive displays.
Key capabilities include:
- Seamless access to popular streaming and content applications
- Optimized performance for vehicle-grade hardware
- Intuitive user interfaces designed for in-car interaction
- Integration with broader vehicle software ecosystems
Transforming Vehicles into Digital Living Spaces
Through the LG Automotive Content Platform, LG is positioning vehicles as connected digital environments rather than traditional transportation tools. The platform supports LG’s broader vision of transforming cars into “living spaces on wheels,” where entertainment, information, and services are accessible through a unified software interface.
By enabling Prime Video within its automotive ecosystem, LG strengthens its role as a technology partner for OEMs seeking to differentiate their in-vehicle user experiences in an increasingly competitive market.
Company Press Release
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