Quick Takeaways
- Thailand-based manufacturing will anchor Omoda & Jaecoo’s regional EV expansion strategy from 2026 onward.
- Domestic demand backed by incentives will absorb most output, with selective exports planned as policies evolve.
On December 22, 2025, Omoda & Jaecoo Thailand BEV production plans were outlined, confirming the company’s intention to begin large-scale local manufacturing of battery electric vehicles in 2026. The initiative reflects a strategic push to strengthen Thailand’s position as a regional EV manufacturing hub while aligning with national electrification policies.
The company expects annual output to reach between 28,000 and 30,000 units during the initial phase. Most vehicles produced under the Omoda & Jaecoo Thailand BEV production program will be absorbed by the domestic market, supported by Thailand’s EV incentive framework. Around 85–90% of total production is planned for local sales, with the remaining share allocated to exports.
Domestic focus supported by EV incentives
Thailand will remain the primary market, with incentives playing a central role in driving demand. Export volumes, estimated at 10–15% of total output, are planned for markets such as Australia, Europe, Indonesia, and Malaysia. The company continues to assess export scalability in line with evolving regional demand and policy support.
Rayong plant readiness and model lineup
Manufacturing will take place at the company’s facility in Rayong, which is being upgraded to support multiple new EV models scheduled for assembly in 2026. Planned vehicles include:
Local sourcing and supplier engagement
To comply with Thailand’s EV localization rules, the company is actively engaging domestic suppliers. Current regulations require electric vehicles to incorporate more than 40% locally sourced components. Strengthening the local supply base is expected to improve cost efficiency, supply resilience, and long-term competitiveness.
Sales outlook and export expansion
For 2026, the company is targeting domestic sales of approximately 26,000 vehicles. At the same time, it is reviewing opportunities to increase export volumes following recent adjustments to Thailand’s EV incentive policies, which may further enhance the attractiveness of locally produced EVs for global markets.
The company expects annual output to reach between 28,000 and 30,000 units during the initial phase. Most vehicles produced under the Omoda & Jaecoo Thailand BEV production program will be absorbed by the domestic market, supported by Thailand’s EV incentive framework. Around 85–90% of total production is planned for local sales, with the remaining share allocated to exports.
Domestic focus supported by EV incentives
Thailand will remain the primary market, with incentives playing a central role in driving demand. Export volumes, estimated at 10–15% of total output, are planned for markets such as Australia, Europe, Indonesia, and Malaysia. The company continues to assess export scalability in line with evolving regional demand and policy support.
Rayong plant readiness and model lineup
Manufacturing will take place at the company’s facility in Rayong, which is being upgraded to support multiple new EV models scheduled for assembly in 2026. Planned vehicles include:
- Jaecoo 5 EV
- Omoda 4
- Chery Q4 EV
Local sourcing and supplier engagement
To comply with Thailand’s EV localization rules, the company is actively engaging domestic suppliers. Current regulations require electric vehicles to incorporate more than 40% locally sourced components. Strengthening the local supply base is expected to improve cost efficiency, supply resilience, and long-term competitiveness.
Sales outlook and export expansion
For 2026, the company is targeting domestic sales of approximately 26,000 vehicles. At the same time, it is reviewing opportunities to increase export volumes following recent adjustments to Thailand’s EV incentive policies, which may further enhance the attractiveness of locally produced EVs for global markets.
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