- Audi and SAIC Motor will build a new innovation center in Shanghai focused on intelligent electrification and vehicle R&D.
- Four new ADP-based Audi models are planned, expanding the brand’s connected vehicle lineup in China.
On April 17, Audi and SAIC Motor formalized a new strategic cooperation agreement aimed at strengthening their long-term collaboration in China. The partnership is centered on enhancing the full value chain of future Audi models, with a strong focus on complete vehicle research and development. This move reflects both companies’ commitment to advancing intelligent mobility solutions tailored specifically for the Chinese automotive market, which continues to lead in electrification and digital innovation.
New Innovation and Technology Center in Shanghai
As part of the agreement, the two companies will establish a dedicated AUDI Innovation & Technology Center in Shanghai. Led by Audi AG, this facility will serve as a hub for developing next-generation intelligent electrification technologies. The center will address the entire vehicle lifecycle, including design, engineering, and system integration for intelligent connected vehicles. This localized R&D approach ensures that future models align closely with the expectations of premium customers in China, particularly in terms of digital experience and advanced vehicle intelligence.
Focus on Intelligent Systems and User Experience
The collaboration prioritizes cutting-edge developments such as AI-powered smart cabins and advanced driver assistance systems. These features are being engineered specifically to meet the evolving demands of Chinese consumers, who increasingly value immersive in-vehicle experiences and seamless digital connectivity. By integrating artificial intelligence with advanced software architectures, Audi aims to deliver a more personalized and intuitive driving environment while maintaining its premium positioning in the competitive Chinese market.
Expansion Through Advanced Digitized Platform
Another key component of the agreement is the introduction of four new Audi models built on the Advanced Digitized Platform. This next-generation vehicle architecture is designed to support intelligent connected vehicle ecosystems, enabling high levels of software integration and scalability. The new models will complement Audi’s existing lineup in China, allowing the brand to strengthen its presence across multiple segments while adapting to the rapidly evolving mobility landscape.
Upcoming Models and Launch Timeline
The product roadmap under this partnership has already begun with the introduction of the AUDI E5 Sportback in 2025. The next major milestone will be the debut of the AUDI E7X SUV at Beijing Auto China 2026, marking Audi’s continued expansion into key segments. A third model is scheduled for release in 2027, further reinforcing the long-term vision of delivering advanced, connected, and electrified vehicles tailored for the Chinese market.
Audi Future Model Development Timeline in China
| Model | Launch Year |
|---|---|
| AUDI E5 Sportback | 2025 |
| AUDI E7X SUV | 2026 |
| Third Model | 2027 |
The strategic alignment between Audi and SAIC Motor signals a deeper integration of global expertise with local market insights. By combining Audi’s engineering capabilities with SAIC’s strong presence in China, the partnership aims to accelerate innovation in intelligent electrification and connected vehicle ecosystems. This initiative positions both companies to better compete in a rapidly transforming automotive landscape driven by digitalization, sustainability, and evolving consumer expectations.
Frequently Asked Questions
What is the objective of the Audi and SAIC Motor strategic cooperation?
The agreement aims to strengthen collaboration across the full vehicle development value chain, focusing on intelligent electrification, connected technologies, and localized innovation tailored for the Chinese automotive market. By establishing a dedicated innovation center in Shanghai, both companies intend to accelerate R&D in AI-driven systems, smart cabins, and advanced driver assistance features. This partnership also supports the development of new models based on the Advanced Digitized Platform, ensuring scalability, enhanced connectivity, and a competitive product lineup aligned with evolving customer demands.
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