Quick Takeaways
- Philippine automotive industry vehicle sales reached a historic high in 2025, driven by strong commercial vehicle demand and rapid electrified vehicle adoption.
- Rising acceptance of electrified technologies reshaped the Philippines automotive market despite headwinds in passenger car sales.
On January 26, 2026, the Philippine automotive industry vehicle sales climbed to an all-time high of 491,395 units in 2025, reflecting a 3.7% year-on-year increase, although the market narrowly missed the 500,000-unit milestone. The performance highlighted resilience across key segments amid a challenging operating environment.
Members of the Chamber of Automotive Manufacturers of the Philippines Inc. and the Truck Manufacturers Association contributed 463,646 units to total sales, slightly lower than the 467,252 units recorded in 2024. Despite this marginal decline, industry-wide momentum remained intact, supported by strong year-end demand.
Passenger Car Sales Decline as Commercial Vehicles Gain Momentum
Passenger car sales under CAMPI–TMA declined sharply by 23.1% year-on-year to 92,924 units in 2025. In contrast, commercial vehicle sales expanded by 7.0% to 370,722 units, underscoring shifting consumer preferences and fleet demand.
CAMPI attributed the softer passenger car performance to a more challenging second-half environment, pointing to the reinstatement of excise taxes on pickup trucks and disruptions caused by natural calamities, both of which weighed on vehicle demand across several regions.
Electrified Vehicle Sales Surge, Expanding Market Share
Electrified vehicle sales posted exceptional growth in 2025, surging 142.5% year-on-year to 58,905 units. This rapid expansion lifted the xEV market share to 12%, up significantly from 5.5% in 2024, marking a major structural shift within the Philippine automotive industry.
CAMPI and TMA members accounted for 32,489 electrified vehicle units, while non-member brands also recorded strong momentum. BYD Philippines led the non-member segment with 26,122 units, representing more than five times growth compared to the previous year. According to the CAMPI president, these results reflect rising market acceptance of electrified technologies.
Additional support to overall industry performance came from other sub-segments, including 1-ton-and-above multi-purpose vehicles, which continued to contribute meaningfully to total sales volumes.
December 2025 Delivers Strongest Monthly Sales Since 2017
Industry sales peaked in December 2025 at 47,371 units, marking the highest monthly total since 2017. CAMPI–TMA volumes reached 42,870 units during the month, reflecting a 2.0% year-on-year increase.
This strong finish was supported by aggressive promotional campaigns and a wave of new product launches, particularly across electrified and commercial vehicle categories, which helped sustain consumer interest toward year-end.
Market Leadership and Brand Share Distribution in 2025
Within CAMPI–TMA sales for 2025, Toyota Motor Philippines Corp. maintained its market leadership with a 49.49% share. Mitsubishi Motors Philippines Corp. followed with 18.72%, while Suzuki Philippines Inc. secured 4.74%.
Ford Motor Co. Philippines Inc. accounted for 4.70% of the market, closely followed by Nissan Philippines Inc. at 4.44%, reflecting steady competition among major automotive brands as the Philippine automotive industry continues its structural transformation.
Members of the Chamber of Automotive Manufacturers of the Philippines Inc. and the Truck Manufacturers Association contributed 463,646 units to total sales, slightly lower than the 467,252 units recorded in 2024. Despite this marginal decline, industry-wide momentum remained intact, supported by strong year-end demand.
Passenger Car Sales Decline as Commercial Vehicles Gain Momentum
Passenger car sales under CAMPI–TMA declined sharply by 23.1% year-on-year to 92,924 units in 2025. In contrast, commercial vehicle sales expanded by 7.0% to 370,722 units, underscoring shifting consumer preferences and fleet demand.
CAMPI attributed the softer passenger car performance to a more challenging second-half environment, pointing to the reinstatement of excise taxes on pickup trucks and disruptions caused by natural calamities, both of which weighed on vehicle demand across several regions.
Electrified Vehicle Sales Surge, Expanding Market Share
Electrified vehicle sales posted exceptional growth in 2025, surging 142.5% year-on-year to 58,905 units. This rapid expansion lifted the xEV market share to 12%, up significantly from 5.5% in 2024, marking a major structural shift within the Philippine automotive industry.
CAMPI and TMA members accounted for 32,489 electrified vehicle units, while non-member brands also recorded strong momentum. BYD Philippines led the non-member segment with 26,122 units, representing more than five times growth compared to the previous year. According to the CAMPI president, these results reflect rising market acceptance of electrified technologies.
Additional support to overall industry performance came from other sub-segments, including 1-ton-and-above multi-purpose vehicles, which continued to contribute meaningfully to total sales volumes.
December 2025 Delivers Strongest Monthly Sales Since 2017
Industry sales peaked in December 2025 at 47,371 units, marking the highest monthly total since 2017. CAMPI–TMA volumes reached 42,870 units during the month, reflecting a 2.0% year-on-year increase.
This strong finish was supported by aggressive promotional campaigns and a wave of new product launches, particularly across electrified and commercial vehicle categories, which helped sustain consumer interest toward year-end.
Market Leadership and Brand Share Distribution in 2025
Within CAMPI–TMA sales for 2025, Toyota Motor Philippines Corp. maintained its market leadership with a 49.49% share. Mitsubishi Motors Philippines Corp. followed with 18.72%, while Suzuki Philippines Inc. secured 4.74%.
Ford Motor Co. Philippines Inc. accounted for 4.70% of the market, closely followed by Nissan Philippines Inc. at 4.44%, reflecting steady competition among major automotive brands as the Philippine automotive industry continues its structural transformation.
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