Toyota Motor Philippines vehicle production hits record 63,804 units in 2025

On January 31, 2026, Toyota Motor Philippines Corp. announced that its vehicle production reached a record level in 2025, reflecting sustained demand and stable operations. Toyota Motor Philippines vehicle production climbed to 63,804 units at its Santa Rosa facility, marking a 6% increase compared with the previous year and setting a new company benchmark.

Toyota Motor Philippines vehicle production growth in 2025

The Santa Rosa plant continued to manufacture key locally assembled models, including the Tamaraw, Vios, and Innova. The company acknowledged the role of the Philippine government’s Comprehensive Automotive Resurgence Strategy program in supporting long-term capacity growth and local manufacturing competitiveness. Production momentum was supported by strong market performance throughout the year. Toyota Motor Philippines vehicle production remained closely aligned with domestic demand, allowing the company to optimize output while maintaining supply stability across its core nameplates.

Sales performance and market leadership

Toyota Motor Philippines reported total vehicle sales of 229,447 units in 2025, representing a year-on-year increase of 5.2%. This performance translated into an estimated 46% share of the Philippine automotive market, reinforcing Toyota’s position as the country’s leading vehicle brand.

Best-selling models in 2025

• The Vios retained its position as the top-selling model with 27,811 units delivered.

• It was followed by the Avanza with 24,704 units and the Hilux with 23,735 units.

• The Tamaraw recorded 17,542 units in its first full year of sales, contributing meaningfully to overall volume growth.

Supplier exports and future product roadmap

Toyota’s supplier network played a significant role in strengthening the local automotive ecosystem. During the year, suppliers generated USD 1.09 billion in export value, while Toyota Motor Philippines sourced PHP 17 billion worth of locally produced parts, supporting domestic industry development and employment. Looking ahead, the company confirmed plans to introduce five new models in 2026. These include three electrified vehicles—the Urban Cruiser BEV, RAV4 HEV, and LC300 HEV—alongside the Land Cruiser FJ and a redesigned Hilux, underscoring Toyota Motor Philippines vehicle production strategy focused on diversification and electrification.