Tata Curvv Series X Launches With New Trims and Features

Tata Curvv Series X Introduces New Trim Lineup

Tata Motors Passenger Vehicles Ltd. has launched the Tata Curvv Series X, a new trim lineup for its Curvv SUV coupé. Prices start at ₹9.99 lakh for the base Smart X variant. The company has introduced two additional trims, the Pure X+ Persona at ₹11.79 lakh and the Creative X+ Persona at ₹12.90 lakh. The lineup expands the Curvv range with additional equipment across multiple price points, giving buyers access to more features while retaining the model's existing SUV coupé positioning. The new variants build on the Curvv's existing trim structure and extend the available feature combinations.

Pure X and Creative X+ Features

The Pure X trim starts at ₹10.99 lakh and is equipped with a 10.25-inch Harman infotainment system, wireless Android Auto and Apple CarPlay, cruise control, a smart key with passive entry, six speakers, automatic temperature control, LED headlamps and taillamps, and the Tata Safety Dome structure. The Pure X+ adds R17 alloy wheels and additional interior features for ₹80,000 more. A #DARK edition is also available from the Pure trim at ₹11.99 lakh. The Creative X+ trim, priced at ₹12.91 lakh, adds a panoramic sunroof, 360-degree camera system with blind-view monitor, R18 alloy wheels, twin 10.25-inch infotainment and digital cockpit screens, and a leatherette interior with reclining rear seats.

Accomplished X and X+ Add ADAS and Premium Features

The higher Accomplished X and Accomplished X+ trims extend the equipment list further, with prices reaching ₹18.99 lakh. These variants add an L2 ADAS suite, gesture-controlled powered tailgate, sequential LED lighting, ventilated front seats, a 9-speaker JBL sound system, twin-zone climate control, an air purifier, Alexa integration, and an electrochromatic rearview mirror. The equipment expansion positions the upper trims as more feature-rich versions of the Curvv, combining driver-assistance technology with comfort, convenience, lighting, infotainment, and cabin enhancements.

Positioning and Company Strategy

Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd., said the new lineup builds on the Curvv's design while bringing additional features to a lower price point. The strategy is intended to make the model accessible to a broader set of buyers while retaining its positioning within the segment. By adding equipment across multiple trims, the company is expanding the range of choices available to customers without changing the Curvv's core SUV coupé identity.

Curvv Series X Compared With Curvv.ev Series X

The Curvv Series X follows a similar trim structure introduced earlier this year with the Curvv.ev Series X, the electric version of the model. The relationship between the two lineups gives Tata Motors a comparable trim approach across the internal-combustion and electric versions of the Curvv. The company markets the Curvv as India's first SUV coupé, while the new Series X lineup broadens the model's feature and pricing structure. The expansion therefore builds on the existing Curvv family rather than introducing a separate vehicle concept.

Frequently Asked Questions

What is the starting price of the Tata Curvv Series X?
The Tata Curvv Series X starts at ₹9.99 lakh for the base Smart X variant, while other trims add progressively more equipment and features. The Pure X starts at ₹10.99 lakh, and the Pure X+ Persona is priced at ₹11.79 lakh. The Creative X+ is listed at ₹12.91 lakh, while the higher Accomplished X and Accomplished X+ variants extend the range up to ₹18.99 lakh. Equipment varies by trim, with upper variants adding features such as panoramic sunroof, 360-degree camera, premium audio, ventilated seats, and L2 ADAS.