GWM August 2026 Sales Fall 1.87% as Overseas Growth Supports Performance

GWM August 2026 Sales Show Overseas Growth Offset Domestic Weakness

Great Wall Motor reported 113,396 vehicle sales in August 2026, representing a 1.87% year-over-year decline but a 4.93% increase from July. The result highlights a widening contrast between the automaker’s international and domestic businesses. Great Wall Motor continued to receive strong support from overseas operations and the Ora brand, while sales in China remained under pressure. From January through August, the company sold 805,358 vehicles, up 1.98% year over year. GWM also said cumulative global sales have surpassed 17 million vehicles, underscoring the scale of its operations as the company continues to balance domestic market weakness with expanding international demand.

GWM Monthly Sales Performance, 2024-2026

GWM’s monthly sales pattern shows that 2026 performance remained mixed through August. Total sales reached 90,312 vehicles in January, 72,594 in February, and 106,198 in March before increasing to 106,312 in April. Sales then reached 100,399 in May, 108,080 in June, 108,067 in July, and 113,396 in August. The August result was below the 115,558 vehicles recorded in August 2025, but it remained above the corresponding 2024 level of 94,461. The available 2026 figures therefore indicate a stronger second half of the first eight-month period, although the company still faced a significant gap between its domestic and international sales performance.

GWM Monthly Sales Data, 2024-2026

Overseas Sales Reach Record Level

Overseas operations were the strongest contributor to GWM’s August performance. The company sold a record 62,517 vehicles outside China during the month, an increase of 38.42% year over year, with overseas sales accounting for 55.13% of total August sales. From January through August, overseas sales reached 415,958 vehicles, representing a 46.51% increase from the same period a year earlier. The figures show that international markets have become an increasingly important source of volume for GWM as domestic demand remains weak. The company’s overseas expansion therefore played a critical role in limiting the impact of declining sales in its home market during August.

GWM Monthly Overseas Sales Data, 2024-2026

The monthly overseas figures demonstrate the sustained acceleration of GWM’s international business during 2026. Overseas sales rose from 40,278 vehicles in January to 42,675 in February and 47,142 in March, followed by 50,475 in April and 50,688 in May. Sales increased further to 60,168 in June, 62,015 in July, and a record 62,517 in August. Each reported 2026 month through August exceeded the corresponding 2024 and 2025 figures. This performance provides a clear contrast with GWM’s domestic results and indicates that international demand has become a central component of the company’s sales growth during the first eight months of 2026.

GWM Monthly Overseas Sales, 2024-2026

China Sales Continue to Decline

GWM’s domestic performance remained significantly weaker than its overseas business. The company sold 50,879 vehicles in China during August, down 27.72% year over year and marking the tenth consecutive monthly decline. On a sequential basis, however, domestic sales increased 10.48% from July. The August figure was also below the 70,392 vehicles sold in China during August 2025 and the 54,007 vehicles recorded in August 2024. Through the first eight months of 2026, monthly domestic sales remained below the corresponding 2025 levels in every reported month. This prolonged decline represents the principal source of pressure on GWM’s overall sales performance despite strong international growth.

GWM Monthly Domestic Sales in China, 2024-2026

The domestic sales data show the extent of the weakness in GWM’s Chinese market during 2026. Sales totaled 50,034 vehicles in January, 29,919 in February, 59,056 in March, 55,837 in April, 49,711 in May, 47,912 in June, 46,052 in July, and 50,879 in August. The August recovery from July was not sufficient to reverse the year-over-year decline. In comparison, China sales were 70,392 vehicles in August 2025 and 54,007 in August 2024. The figures indicate that GWM’s domestic business continued to face substantial pressure even as overseas markets delivered stronger volume and growth.

GWM Monthly Domestic Sales in China, 2024-2026

NEV Sales Reach Highest Monthly Level of 2026

GWM’s new energy vehicle business reached its strongest monthly level of the year in August. The company sold 40,700 NEVs during the month, up 8.55% year over year and 17.46% from July. NEVs represented a record 35.89% of GWM’s total August sales, demonstrating a higher contribution from electrified vehicles within the overall sales mix. Despite the strong August result, cumulative NEV sales for January through August declined 5.38% year over year to 219,985 vehicles. The monthly improvement therefore signals stronger recent NEV momentum, while the year-to-date result shows that the segment remained below the level achieved during the comparable period of the previous year.

GWM Monthly NEV Sales, 2024-2026

The monthly NEV figures show a clear acceleration during the middle and later part of 2026. Sales were 18,029 vehicles in January and 12,744 in February before reaching 21,857 in March and 26,898 in April. May and June increased to 30,447 and 34,659 vehicles, respectively, while July reached 34,651. August then climbed to 40,700 vehicles, the highest monthly result of 2026. The August figure also exceeded the 37,495 NEVs sold in August 2025 and the 24,844 sold in August 2024. GWM’s recent NEV momentum therefore contrasts with its weaker cumulative performance through the first eight months of the year.

GWM Monthly NEV Sales Data, 2024-2026

Ora Records Strong Growth With Broader Powertrain Strategy

Ora was GWM’s standout brand performer in August, with sales reaching 11,018 vehicles, up 110.95% year over year. The brand’s January-August sales reached 48,227 vehicles, approaching the 48,289 vehicles it sold during the entire previous year. GWM launched the Ora 5 GT and Ora 5 Sport on August 28, with limited-time prices starting at 71,800 yuan ($10,590). Both models are offered with battery-electric, hybrid, and gasoline powertrains. The introduction represents a strategic shift for Ora, which had previously operated as an all-electric brand. The broader powertrain approach gives the brand additional flexibility as it responds to changing consumer demand and different vehicle powertrain preferences.

Haval Sales Recover Sequentially

Core brand Haval sold 64,960 vehicles in August, down 5.73% year over year but up 15.44% from July. Its January-August sales reached 448,522 vehicles, representing a 0.44% year-over-year increase. The sequential recovery was supported by the GWM H10 boxy SUV, which was launched on August 5 with a limited-time starting price of 201,800 yuan. The model delivered 10,178 vehicles during its first month. Haval therefore remained the largest contributor among the specific GWM brands identified in the reported figures, while the H10 launch provided additional support to August volume. The year-to-date increase also indicates relatively stable performance compared with several other GWM segments.

GWM Haval Monthly Sales Data, 2024-2026

Haval’s monthly sales in 2026 increased from 50,513 vehicles in January to 43,660 in February and then 57,021 in March. Sales reached 60,330 in April before moving to 55,478 in May, 60,288 in June, 56,272 in July, and 64,960 in August. The August result was lower than the 68,912 vehicles recorded in August 2025 but substantially higher than the 56,166 vehicles sold in August 2024. The data indicate that Haval experienced fluctuations during the year but regained sequential momentum by August. The launch performance of the GWM H10 contributed to this recovery and strengthened the brand’s monthly sales position.

GWM Haval Monthly Sales, 2024-2026

Tank Sales Remain Under Pressure

GWM’s off-road Tank brand sold 17,737 vehicles in August, down 11.41% year over year. January-August sales fell 11.19% to 127,618 vehicles, indicating that the brand continued to face pressure despite the broader company’s international growth. August sales were higher than July’s 17,228 vehicles and above the 16,350 vehicles recorded in August 2024, but they remained below the 20,022 vehicles sold in August 2025. The monthly data show that Tank sales fluctuated considerably during 2026, with the highest reported level occurring in March at 18,316 vehicles. The year-to-date decline highlights the contrast between Tank and GWM’s stronger-performing businesses.

GWM Tank Monthly Sales Data, 2024-2026

Tank’s 2026 sales totaled 14,505 vehicles in January, 10,036 in February, 18,316 in March, 17,016 in April, 17,067 in May, 15,713 in June, 17,228 in July, and 17,737 in August. The August figure represented a sequential improvement from July, but it remained below the comparable 2025 result. Tank’s 2024 and 2025 monthly results also varied significantly, with December 2024 reaching 21,879 vehicles and November 2025 reaching 24,135. The available 2026 figures consequently indicate a lower overall sales base for the brand. This weakness contributed to the difference between the performance of GWM’s off-road portfolio and its stronger overseas and Ora operations.

GWM Tank Monthly Sales, 2024-2026

Pickup Truck Sales Decline in August

GWM’s pickup truck business recorded 12,288 vehicles in August, down 7.76% year over year. Of the August total, 6,518 vehicles were sold overseas, meaning international markets accounted for more than half of the company’s pickup truck sales during the month. August pickup volume also declined from the 13,322 vehicles recorded in August 2025 and the 13,718 vehicles sold in August 2024. The monthly 2026 data show a peak of 20,450 vehicles in March, followed by lower volumes during April, May, June, and August, despite a sequential increase in July. The pickup truck result therefore added another area of weakness to GWM’s otherwise stronger international sales performance.

GWM Pickup Truck Monthly Sales, 2024-2026

The pickup truck sales table shows significant month-to-month variation across the three reported years. In 2026, sales were 15,350 vehicles in January, 12,011 in February, 20,450 in March, 17,061 in April, 13,628 in May, 14,012 in June, 16,006 in July, and 12,288 in August. The August result was the lowest monthly figure recorded so far in 2026. International sales remained important within the segment, with 6,518 vehicles sold overseas in August. The figures demonstrate that GWM’s pickup business did not follow the same growth trajectory as its broader overseas operations, with August volume remaining below both 2024 and 2025 levels.

GWM Pickup Truck Monthly Sales Data, 2024-2026

GWM Production Continues to Expand

Production growth remained stronger than sales growth during August and the first eight months of 2026. GWM produced 118,316 vehicles in August, an increase of 4.53% year over year. January-August production reached 854,229 vehicles, up 8.76% from the corresponding period. Both monthly production and cumulative production exceeded sales during the respective periods. The production figures indicate that GWM continued to expand output even while total sales increased only modestly year over year. The difference between production and sales is particularly notable alongside the company’s uneven regional performance, with international operations growing strongly while domestic demand in China remained under pressure and several individual brands recorded year-over-year declines.

GWM Production and Sales Performance in 2026

GWM’s August performance presents a mixed picture across sales, regional demand, electrification, brands, and production. Total sales declined 1.87% year over year to 113,396 vehicles, while overseas sales increased 38.42% to a record 62,517. Domestic China sales fell 27.72% to 50,879, and NEV sales increased 8.55% to 40,700. Ora delivered the strongest brand growth with a 110.95% increase, while Haval declined 5.73%, Tank fell 11.41%, and pickup truck sales decreased 7.76%. At the same time, production increased 4.53% to 118,316 vehicles. These figures show that international expansion and selected product launches are offsetting significant pressure in other areas of GWM’s business.

Frequently Asked Questions

What were GWM’s total sales in August 2026?
GWM sold 113,396 vehicles in August 2026, down 1.87% year over year but up 4.93% from July. Overseas operations were the main source of support, with international sales reaching a record 62,517 vehicles. Domestic sales in China fell 27.72% year over year to 50,879 vehicles, marking a tenth consecutive monthly decline. NEV sales increased 8.55% year over year to 40,700 vehicles, while Ora recorded particularly strong growth. Overall, GWM’s August performance reflected stronger international demand and selected brand momentum offsetting continued weakness in its domestic market.

Frequently Asked Questions

How did GWM’s overseas sales perform in August 2026?
GWM’s overseas sales reached a record 62,517 vehicles in August 2026, increasing 38.42% year over year and accounting for 55.13% of total monthly sales. The result represented a 4.93% increase in GWM’s overall August sales from July, while international sales continued to provide a major scounterbalance to declining domestic demand. From January through August, overseas sales reached 415,958 vehicles, up 46.51% year over year. The strong international performance demonstrates the growing contribution of overseas markets to GWM’s overall sales mix during 2026.