MG 07 Deliveries Begin in China After 31,000 Orders

SAIC Motor's MG brand has started deliveries of the MG 07 sedan in China, following strong early customer demand for the newly launched model. The company said firm orders, defined as locked-in orders, exceeded 31,000 units between August 21 and August 31, covering the first 11 days after launch. The model carries a limited-time starting price of 105,900 yuan ($15,620), below its official starting price of 108,900 yuan. The sedan was introduced on August 21 during the opening day of the Chengdu Auto Show, where its order book generated a rapid initial response.

MG 07 Orders Surge Following August Launch

The new sedan recorded more than 10,000 firm orders within 1 minute and 57 seconds after its order book opened on launch evening, surpassing the MG4's previous record of 39 minutes and 37 seconds. MG general manager Chen Cui said pre-orders reached 45,000 units during the first day and increased to 59,000 units the next day. The order composition also exceeded the brand's expectations, particularly for long-range configurations. More than 45% of orders were for versions offering a CLTC driving range above 800 kilometers, highlighting strong customer interest in extended-range electric driving capability.

Electric and Plug-In Hybrid Versions Expand Choice

The sedan is available in seven battery-electric and plug-in hybrid variants, giving customers a broad choice of powertrain and range configurations. The highest-range battery-electric version uses an 800-volt platform and a 91-kWh battery supplied by CATL. It provides a CLTC range of 845 kilometers and supports 5C fast charging. The plug-in hybrid version combines a 245-kilometer battery-only range with a claimed combined range of 1,745 kilometers. MG previously announced that deliveries of the 650-kilometer-range version would begin in late August, while deliveries of the 845-kilometer version are scheduled to start in October.

Advanced Driver Assistance and Digital Technology

The model introduces several advanced electronic and driver-assistance technologies within MG's lineup. It is the brand's first model equipped with LiDAR and its first to use the R7 world-model driver-assistance system developed by Chinese autonomous-driving technology provider Momenta. The vehicle also incorporates the Xheart X7 chip, designed specifically for large-model applications. Inside the cabin, the sedan uses an 8295P chip and a 15.6-inch 2.5K central display, combining higher-performance computing hardware with a large central interface for its digital cockpit.

MG Expands Sales Network to Support Demand

MG has expanded its effective sales network across China as it prepares to handle demand for its newer products. The brand increased its network from fewer than 200 outlets to nearly 500 over the past year and added approximately 100 pop-up stores. The expansion provides MG with substantially broader physical coverage than it had previously, supporting customer access, vehicle demonstrations, and deliveries. The move also comes as the brand manages strong initial interest in the newly launched sedan while continuing to sell other models in its Chinese portfolio.

MG4 Sales Remain Strong in August

MG also reported strong sales for its MG4 series during August, with deliveries exceeding 17,000 units during the month. The 2026 MG4 carries a limited-time subsidized starting price of 65,800 yuan, while the MG 4X starts at 92,800 yuan. The results provide additional evidence of sustained activity across MG's electric-vehicle portfolio as the brand introduces new products and expands its retail presence. Together with the early order performance of the new sedan, the August figures show that MG is pursuing growth through a combination of new vehicle launches, competitive pricing, expanded distribution, and multiple electrified powertrain options.

Frequently Asked Questions

What is the current status of MG 07 deliveries in China?
The MG 07 has entered customer deliveries in China after generating more than 31,000 firm orders during its first 11 days on the market. The sedan launched on August 21 at the Chengdu Auto Show and recorded more than 10,000 firm orders within 1 minute and 57 seconds of its order book opening. MG said pre-orders reached 45,000 units on the first launch day and 59,000 the following day. The model is offered in seven battery-electric and plug-in hybrid variants, with the highest-range electric version scheduled to begin deliveries in October.