Hyundai Motor Company Targets 80% SUV Sales Mix in India by 2030

Hyundai Targets an 80% SUV Sales Mix in India

Hyundai Motor Company expects SUVs to account for 80% of its sales in India by 2030, compared with around 70% currently. The company outlined the target during the India section of its 2026 CEO Investor Day, signaling a further shift toward utility vehicles across compact, midsize and three-row segments. José Muñoz, president and CEO of Hyundai Motor Company, said, “SUVs are 70% of what we sell there today, on the way to 80% by 2030.” The target would mean roughly four out of every five Hyundai vehicles sold in India by the end of the decade would be SUVs.

Hyundai Will Continue Investing in Smaller Car Segments

Despite the stronger SUV focus, Hyundai is not abandoning hatchbacks and compact sedans in India. The company is developing new generations of the Grand i10 Nios and Aura under an internal project called Ai4, with launches scheduled for 2028. The same project is also expected to generate the next generation of the Exter in the following years. This approach will allow Hyundai Motor Company to maintain coverage across hatchbacks, compact sedans and entry-level SUVs while renewing products that serve smaller vehicle segments. The strategy therefore combines greater SUV exposure with continued investment in established passenger-car categories.

Creta Remains Central to Hyundai's SUV Strategy

The Creta will remain a key part of Hyundai's SUV strategy in India as the company expands its lineup. Muñoz highlighted the midsize SUV's established position in the market, stating, “The Creta has been the best-selling midsize SUV in that market for 10 consecutive years.” Hyundai's broader product plan is intended to strengthen this position while filling gaps across SUV categories where the company does not currently compete. The planned additions will sit alongside the Exter, Venue, Creta, Alcazar and Tucson, creating a broader portfolio that covers multiple size and price segments. The company expects this wider SUV coverage to support its planned increase in overall sales mix.

Hyundai Plans 26 Product Introductions by FY2030

Hyundai plans 26 product introductions in India by FY2030, covering new models, full-model changes, derivatives and product enhancements. The program is intended to expand the company's presence in SUV sub-segments where it does not currently compete while also refreshing existing products. The breadth of the plan indicates that Hyundai's SUV strategy is not dependent on a single model or vehicle category. Instead, the company is preparing a sequence of launches and updates across its portfolio. These introductions are expected to provide additional opportunities for growth while keeping existing nameplates competitive as the Indian passenger-vehicle market continues to evolve through the remainder of the decade.

New Three-Row SUV and Next-Generation Creta Are Planned

Hyundai is also developing a new three-row SUV internally codenamed Ni1i, which is positioned above the Alcazar. The model will compete with vehicles such as the Mahindra XUV700 and Tata Safari and is expected to lead Hyundai's entry into the hybrid vehicle market in India. The Ni1i will subsequently be followed by the third-generation Creta, internally codenamed SX3. The next-generation Creta is being developed with petrol, diesel and petrol-hybrid powertrain options, giving Hyundai additional flexibility across powertrain technologies. Together, these products are intended to strengthen the company's presence in larger SUV segments while introducing additional electrified capability.

Compact Electric SUV to Expand Hyundai's EV Portfolio

Hyundai's SUV expansion will also extend into electric vehicles, with the company confirming a new compact electric SUV designed and localized for India. The model is included among the company's global launches planned over the next eight months and is expected to provide a locally developed offering below the Creta Electric. This positioning will place the new vehicle in a higher-volume portion of the Indian EV market while expanding Hyundai's electric SUV coverage. The product is expected to complement the existing Creta Electric rather than replace it, giving Hyundai Motor Company a broader range of electric utility vehicles as demand develops.

Hyundai's Portfolio Strategy Combines SUVs With Electrification

Hyundai currently participates across the Indian SUV market through the Exter, Venue, Creta, Alcazar and Tucson, and its upcoming products are intended to fill gaps within and above this portfolio. The combination of the Ni1i, next-generation Creta and compact electric SUV will add new coverage while supporting the company's move toward an 80% SUV sales mix. At the same time, the Ai4 project will renew the Grand i10 Nios, Aura and eventually Exter, preserving Hyundai's presence in smaller vehicle categories. The resulting strategy is a broader product cycle rather than a complete withdrawal from hatchbacks and compact sedans, with SUVs becoming the dominant growth pillar through 2030.

Frequently Asked Questions

What SUV sales share is Hyundai targeting in India by 2030?
Hyundai Motor Company is targeting an SUV sales share of 80% in India by 2030, compared with around 70% currently. The target means SUVs would represent approximately four out of every five Hyundai vehicles sold in the country by the end of the decade. The company expects this increase to be supported by broader coverage across compact, midsize and three-row SUV segments. New products, including the Ni1i, next-generation Creta and a compact electric SUV, are expected to contribute to the expansion while existing SUV nameplates continue to anchor the portfolio.