JSW MG ADAPT Platform Targets Multi-New-Energy Vehicle Shift

JSW MG Prepares for a Multi-New-Energy Vehicle Market

JSW MG Motor India is preparing for a changing automotive market through its JSW MG ADAPT Platform, which can support multiple new-energy powertrains rather than relying on a single technology. Speaking at the presentation of the Hector Tomahawk launch, Parth Jindal said internal-combustion-engine vehicles could account for just 23% of global sales by 2035, down from 77% in 2023. He said new-energy vehicles could account for more than 75% of global sales by 2035, while emphasizing that the transition would involve different technologies. “The world is moving towards new energy, but there is no single route to get there,” he said.

ADAPT Platform Supports Multiple Powertrain Technologies

JSW MG describes ADAPT as India’s first multi-new-energy-vehicle platform, with an architecture designed to support battery-electric vehicles, plug-in hybrids, range-extended electric vehicles and hybrids. The approach gives the company flexibility to deploy different powertrains as customer preferences and market conditions evolve. This strategy reflects the company’s view that electrification in India will not progress at the same pace across every customer segment. Instead of committing exclusively to one propulsion technology, JSW MG Motor India is positioning the platform to accommodate multiple new-energy solutions while maintaining the ability to respond to changing market demand.

Global New-Energy Sales Continue to Rise

According to figures cited by Jindal, the share of new-energy vehicles in global sales increased from 16% to 24% over the past two years. Battery-electric vehicles increased their share from 11% to 16%, while plug-in hybrids and range-extended electric vehicles grew from 5% to 8%. Jindal also said EV penetration in India had increased from 4% last year to more than 8% in the latest month. The government has set a target of achieving 30% EV adoption by 2030, partly to reduce the country’s dependence on imported oil.

JSW MG Targets Different Customer Adoption Patterns

JSW MG expects Indian customers to move away from conventional engines at different speeds and has grouped them into three broad categories: early adopters called “trailblazers,” practical buyers described as “pragmatists,” and “traditionalists” who remain more comfortable with established technologies. The company therefore believes that a single propulsion solution cannot address the requirements of every buyer. “One solution cannot address the needs of every Indian customer,” Jindal said. The ADAPT architecture is intended to provide the flexibility required to serve these different groups as purchasing preferences, technology acceptance and market conditions change.

JSW-SAIC Joint Venture Builds New-Energy Strategy

The ADAPT architecture forms part of the new-energy strategy outlined when JSW Group and SAIC Motor formed their joint venture two years ago. The companies had set out to build a leading new-energy vehicle business and bring global technologies to Indian customers at affordable prices. Jindal said new-energy vehicles now account for more than 75% of JSW MG’s sales. The Windsor has led the company’s expansion in the electric vehicle market, while the MG Select channel has expanded its presence in the premium EV segment through the M9 and Cyberster.

MG Hector Tomahawk Becomes First ADAPT-Based SUV

After presenting the ADAPT architecture last month, JSW MG is moving toward its first product based on the platform with the new Hector Tomahawk. The model extends the Hector nameplate, which helped MG establish its presence in India. Jindal said the Hector entered the market as India’s first internet SUV and introduced advanced driver-assistance technology along with one of the largest infotainment screens in its segment. The Tomahawk therefore represents a significant step in applying the flexible architecture to a production vehicle while extending an established nameplate into the company’s broader new-energy strategy.

Tomahawk Name Draws From MG’s Aviation Heritage

Before revealing the Tomahawk name, Jindal connected the model with MG’s British legacy and its history of using aviation-inspired names. He said the inspiration came from an aircraft associated with toughness, long range, space and performance. The naming approach is intended to connect the new SUV with attributes that MG wants the vehicle to communicate while retaining links to the brand’s heritage. With the Hector Tomahawk becoming the first SUV based on ADAPT, the model also provides an early demonstration of how the platform can support the company’s strategy as global and Indian customers increasingly consider different new-energy propulsion technologies.

Frequently Asked Questions

What is the JSW MG ADAPT Platform?
The JSW MG ADAPT Platform is a multi-new-energy vehicle architecture designed to support different propulsion technologies as customer preferences and market conditions evolve. JSW MG says the platform can accommodate battery-electric vehicles, plug-in hybrids, range-extended electric vehicles and hybrids, giving the company flexibility instead of requiring a single powertrain strategy. The architecture forms part of JSW MG’s broader plan to expand new-energy vehicle sales in India while serving customers who may adopt electrified technologies at different speeds.