Volkswagen Unveils Next-Generation Amarok Pickup for 2027

Volkswagen Unveils the Next-Generation Amarok

On August 21, Volkswagen do Brasil unveiled the next-generation Amarok mid-size pickup truck at the Cowboy Festival in Barretos, Sao Paulo. The vehicle was displayed with black-and-white camouflage incorporating regional design motifs representing Brazil, Argentina, Chile, and Peru. The presentation provides an early look at Volkswagen’s upcoming pickup, which is being developed specifically for the South American market and is scheduled for an official launch in 2027.

South American Development and Testing

The next-generation Amarok was developed by the local team specifically for the South America market, leveraging electrification technology and insights gained over the 16 years since production began in the region. Like the Tukan compact pickup unveiled on the same day, the vehicle underwent real-world testing across diverse environments. This development approach reflects Volkswagen’s focus on adapting the pickup to regional conditions while incorporating technologies intended for its next generation.

Production Begins in Argentina

Volkswagen started pre-series production of the next-generation Amarok at its Pacheco plant in Argentina in late May 2026. The production milestone comes as Volkswagen expands its regional investment commitment. Of the company’s total investment of BRL 20 billion through 2028 in South America, BRL 4 billion is allocated exclusively for operations in Argentina, supporting the company’s broader manufacturing activities and future vehicle development in the region.

Frequently Asked Questions

When will the next-generation Amarok officially launch?
The next-generation Amarok is scheduled for an official launch in 2027 following development and real-world testing across diverse South American environments. Volkswagen do Brasil unveiled the pickup on August 21 at the Cowboy Festival in Barretos, Sao Paulo, displaying the vehicle in regional camouflage. Pre-series production began at Volkswagen’s Pacheco plant in Argentina in late May 2026, ahead of the planned launch. The pickup was developed by Volkswagen’s local team specifically for the South American market, incorporating electrification technology and knowledge gained from 16 years of regional production.