Luxeed RX Orders Open August 20 in China With Advanced HIMA Technology

Luxeed RX Orders Open in China

Luxeed RX will open for orders in China on August 20, as the Huawei and Chery (HKEX: 9973)-backed electric vehicle brand prepares to introduce its latest SUV through a Harmony Intelligent Mobility Alliance product launch. The vehicle will be unveiled at an event beginning at 2:30 pm Beijing Time, alongside the Stelato G9 off-road SUV developed by Huawei and BAIC. The launch gives the brand a new naming direction as well as a technology-focused flagship model, with the vehicle positioned as a more advanced addition to Luxeed’s expanding electric lineup.

Battery, LiDAR and Assisted-Driving Technology

The new SUV measures 5,020 mm in length, 2,007 mm in width and either 1,600 mm or 1,585 mm in height, with a 3,000 mm wheelbase, according to earlier regulatory filings. It will use Huawei’s next-generation Giant Whale battery platform and feature a four-LiDAR sensor array. The model will also employ a full-stack redundant architecture intended to support more advanced assisted-driving functions. A four-LiDAR configuration remains uncommon among mass-produced vehicles, since many premium electric vehicles sold in China currently rely on one to three LiDAR sensors for environmental perception.

Design and Competitive Positioning

The vehicle adopts a sporty coupe-SUV design with a fastback profile and full-width taillights, reflecting the styling shown when the model was first previewed in June. Its market positioning is expected to bring it into direct competition with Xiaomi’s (HKEX: 1810) YU7 SUV. The model is also notable because it becomes HIMA’s first SUV to move away from the alliance’s conventional number-based naming approach. Earlier Luxeed products include the S7 sedan, R7 coupe SUV and V9 MPV, with the V9 launched in May as the brand continues expanding its portfolio.

Growth Strategy and Performance Ambitions

The launch comes as the brand seeks to strengthen its market foundation in 2026 and pursue a much larger long-term sales ambition. Luxeed has said it aims to reach annual sales of 1 million vehicles by 2030, making product expansion and technology differentiation important to its growth strategy. The company is also expected to attract attention around performance development, following a 36kr report that the brand was planning an extreme-performance model that could be taken to Germany’s Nürburgring Nordschleife for a challenge. The report adds a performance dimension to the brand’s broader product strategy.

Chengdu Auto Show Debut

The new model will also appear publicly at the 2026 Chengdu Auto Show, which opens on August 21, one day after orders are scheduled to begin. All five HIMA brands are expected to participate in the show, giving the SUV an additional platform for customer and industry exposure. Together, the order opening, technology package and auto-show appearance indicate an effort to build momentum around the brand’s next phase while expanding its presence in China’s highly competitive electric SUV market.

Frequently Asked Questions

When will the Luxeed SUV open for orders in China?
The vehicle is scheduled to open for orders on August 20, 2026, during a HIMA product launch event beginning at 2:30 pm Beijing Time. The event will also feature the Stelato G9 off-road SUV developed by Huawei and BAIC. A public appearance is scheduled for the 2026 Chengdu Auto Show, which opens on August 21. The timing gives the model immediate exposure across both its commercial launch and a major automotive exhibition, while the five participating HIMA brands provide a broader platform for showcasing the alliance’s latest products and technologies.

What technology distinguishes the new electric SUV?
The model combines Huawei’s next-generation Giant Whale battery platform with a four-LiDAR array and full-stack redundant architecture for advanced assisted-driving support. Four LiDAR sensors are still relatively uncommon among mass-produced electric vehicles in China, where premium models more often use one to three sensors. The technology package is therefore a central part of the vehicle’s positioning, alongside its coupe-style fastback design and full-width taillights. Its specifications and architecture are intended to strengthen the brand’s technology credentials as it competes in China’s increasingly crowded electric SUV segment.