BYD Qin Max Launch Set for August 13 in China

BYD Qin Max Launch Set for August 13

BYD Qin Max will officially launch in China on August 13, adding a new flagship to the company’s Qin sedan family as the brand seeks to strengthen a lineup that has weakened sharply in 2026. The launch event is scheduled to begin at 7:30 pm, according to BYD’s announcement on Weibo. Positioned above the Qin L, the new B-segment sedan is aimed mainly at younger buyers and is being promoted as the “super large cup” of the Qin family. The model combines BYD’s latest flash-charging technology with the company’s God’s Eye B driver assistance system, while regulatory filings indicate that both all-electric and plug-in hybrid versions will be available.

The launch follows nearly a month of teasers from BYD’s Dynasty network. Lu Tian, general manager of the sales division, first previewed the model on July 13 before the company released official images showing a light pink exterior and a “Dawn Purple” interior. Display vehicles began arriving at stores in late July, giving potential buyers an early look at the new sedan. The vehicle measures 4,866 mm in length, 1,880 mm in width and 1,495 mm in height, with a 2,820 mm wheelbase. These dimensions make it slightly larger than the Qin L, reinforcing its position at the top of the current Qin family range.

Flash Charging and Powertrain Technology

Flash charging is one of the model’s main technology highlights. BYD describes the system as its ultra-fast charging solution and unveiled a new-generation version in March with peak single-gun charging power of 1,500 kW. The company says vehicles using the second-generation Blade Battery can increase their charge level from 10 percent to 97 percent in nine minutes. The technology is intended to reduce charging downtime and improve the convenience of battery-electric vehicles. Its inclusion in the new sedan gives BYD another opportunity to differentiate its electrified lineup through charging performance rather than relying only on vehicle range or conventional powertrain specifications.

The Qin Max has already appeared in a filing catalog from China’s Ministry of Industry and Information Technology, covering both battery-electric and plug-in hybrid configurations. The all-electric version is listed with a motor offering either 240 kW, equivalent to about 322 hp, or 120 kW of peak power. The plug-in hybrid version combines a 1.5-liter naturally aspirated engine with a 175 kW electric motor. Filing information also indicates that the battery-electric model can be configured with either “Da Qin” or “Qin Ultra” badging. These details provide an early view of the powertrain choices planned for the production model ahead of its launch.

Qin Family Expansion Amid Weaker Sales

The new sedan expands the Qin family from two models to three. The existing Qin Plus and Qin L are both offered in battery-electric and plug-in hybrid versions, while the Qin Max is positioned above the Qin L as the flagship. The broader lineup has historically been important to BYD, but recent sales data show that the family is under pressure. The Qin series delivered 661,090 units in 2025, making it one of BYD’s strongest-selling model families. The new model therefore arrives not only as a product expansion but also as an attempt to reinforce the family’s market position.

Sales momentum has deteriorated substantially in 2026. The Qin series recorded 13,117 units in July, representing a 75.67 percent year-on-year decline, while January-July deliveries reached 162,291 units, down 50.55 percent from the same period a year earlier. The sharp decline creates a challenging backdrop for the launch because the new sedan must attract customers while the broader family is experiencing weaker demand. Its positioning, charging technology, driver assistance features and expanded powertrain choices give BYD several product attributes with which to address changing buyer expectations in the competitive Chinese sedan market.

The launch also forms part of a broader wave of new products from BYD. On August 11, the company introduced the 2027 Seal 06 sedan under its Ocean lineup, highlighting the pace at which the automaker is refreshing its model portfolio. The Qin Max gives the Dynasty network another new vehicle while adding a larger flagship option to a familiar sedan family. By combining a new body position with high-power charging, advanced driver assistance and both electric and plug-in hybrid configurations, BYD is using product diversification to respond to market pressure and maintain momentum across its passenger-car business.

Frequently Asked Questions

What technologies does the new sedan feature?
The BYD Qin Max combines ultra-fast flash charging, second-generation Blade Battery compatibility, God’s Eye B driver assistance, and both electric and plug-in hybrid powertrains. BYD says its latest flash-charging system can reach a peak single-gun charging power of 1,500 kW, while compatible vehicles can charge from 10 percent to 97 percent in nine minutes. The model is also larger than the Qin L and offers multiple electric motor outputs. Together, these features position the new sedan as a technology-focused flagship within the Qin family.