- Ford Trucks New-Cab Program accelerates next-generation cabin development.
- Government incentives and engineering support strengthen project execution.
Ford Otomotiv Sanayi A.Ş. announced on August 4 a major investment under the Ford Trucks New-Cab Program to develop and launch a new generation of truck cabin models for Ford Trucks vehicles. The company plans to introduce the next-generation truck cabin in phases beginning in 2028. The initiative is intended to support the future product portfolio while maintaining the previously announced technical roadmap. Within the article body, Ford Otomotiv Sanayi A.Ş. and Türkiye remain central to the development program.
The total planned investment under the program is approximately EUR 364 million and will be deployed in stages through 2030. Before reaching this phase, the company had already invested EUR 122 million in pre-feasibility activities to advance the project. These early-stage activities support engineering, planning and preparation work required before full-scale development and production of the next-generation truck cabins.
An additional investment of EUR 96 million is expected to be supported through government incentives. Engineering support for the program will be provided by Iveco S.p.A. under the joint development agreement signed in March 2025. The collaboration combines financial support mechanisms with engineering expertise to advance the development of the future cabin platform while involving partners from Italy.
Ford Trucks New-Cab Program Investment Overview
| Item | Details |
|---|---|
| Total Planned Investment | EUR 364 million through 2030 |
| Pre-feasibility Spending | EUR 122 million |
| Government Incentive Support | EUR 96 million expected |
| Engineering Partner | Iveco S.p.A. |
| Planned Cabin Introduction | Gradually from 2028 |
The investment program combines phased capital expenditure, government incentive support and engineering collaboration to prepare the next-generation truck cabin for future Ford Trucks models. According to the announced timeline, development activities will continue through 2030 while the rollout of the new cabin models is scheduled to begin progressively from 2028.
Frequently Asked Questions
What is the Ford Trucks New-Cab Program?
The Ford Trucks New-Cab Program is an investment initiative announced by Ford Otomotiv Sanayi A.Ş. to develop and launch next-generation truck cabin models for Ford Trucks vehicles. The company plans to invest approximately EUR 364 million through 2030, with EUR 122 million already spent on pre-feasibility work. Government incentives are expected to support part of the investment, while engineering expertise will be provided by Iveco S.p.A. under a joint development agreement signed in March 2025. The new cabins are scheduled for phased introduction starting in 2028.
How is the project being supported?
The development program is supported through a combination of phased investment, expected government incentives and engineering collaboration. Approximately EUR 96 million of the investment is anticipated to be covered through government support measures. In addition, Iveco S.p.A. will contribute engineering expertise under the joint development agreement established in March 2025. This combination of financial assistance and technical cooperation is intended to facilitate the successful development and gradual launch of the next-generation truck cabin platform beginning in 2028.
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