Proton e.MAS 7 PHEV CKD Local Assembly Begins In Malaysia

Proton e.MAS 7 PHEV CKD Production Starts In Malaysia

Announced on July 31, 2026, PRO-NET, a wholly owned subsidiary of Proton Holdings Berhad, rolled out the first locally assembled (CKD) Proton e.MAS 7 PHEV CKD at the Proton EV Plant in the Automotive High Tech Valley (AHTV), Tanjong Malim. The company confirmed that 30% of the vehicle's parts are sourced locally, supporting Malaysia’s automotive localisation efforts. The EV plant currently employs 391 personnel and represents a major step in expanding local production capabilities for new energy vehicles.

The latest rollout also includes updates to the e.MAS 7 PHEV Premium and Premium Plus variants, with front massage seats added as a new feature. The introduction completes local assembly coverage for all three Proton e.MAS models, including e.MAS 7 EV, e.MAS 5 EV, and e.MAS 7 PHEV, along with their respective variants. The production milestone strengthens PRO-NET’s role in developing the electric vehicle ecosystem in Malaysia while improving domestic manufacturing capabilities.

Proton Holdings Berhad previously announced plans to expand its NEV assembly plant at AHTV through an investment of MYR 37 million. The expansion initiative is designed to increase annual production capacity to 42,000 units, supporting future demand for electrified vehicles. The CKD rollout highlights the company’s continued focus on strengthening supply chains, increasing local content, and accelerating the adoption of advanced vehicle technologies within Malaysia’s automotive sector.

Frequently Asked Questions

What is the Proton e.MAS 7 PHEV CKD rollout?
The Proton e.MAS 7 PHEV CKD rollout marks the start of local assembly production at the Proton EV Plant in AHTV, Tanjong Malim, Malaysia. The initiative includes 30% locally sourced parts and expanded manufacturing capability. The rollout also completes local assembly for all Proton e.MAS models and variants, supporting the company’s broader strategy for new energy vehicle production and strengthening the domestic automotive ecosystem through increased localisation and workforce development.