Quick Takeaways
  • ROX ADAMAS and ROX 01 Local Production begins Russia
  • AVTOTOR plant starts luxury vehicle manufacturing operations

ROX Motor Begins Local Vehicle Production in Russia

ROX ADAMAS and ROX 01 Local Production marks a major manufacturing milestone as ROX Motor announced the start of local production at the AVTOTOR plant on July 30, 2026. The ROX Motor vehicles, including the ROX ADAMAS and ROX 01, become the first Pininfarina-designed models to be produced in Russia. The move expands local automotive manufacturing capabilities and introduces premium vehicles developed with Italian design expertise into the Russian production ecosystem.

The ROX 01 will be the first model manufactured at AVTOTOR's plant in Kaliningrad, with serial production of the luxury ROX ADAMAS scheduled to begin in October 2026. Customer orders for AVTOTOR-produced ROX vehicles will open on August 3, 2026. The production initiative represents a strategic step for ROX Motor as it establishes a localized supply and manufacturing presence while preparing for increased availability of its premium vehicle lineup in the regional market.

Frequently Asked Questions

When will ROX vehicles start production at AVTOTOR?
ROX Motor will begin local production at AVTOTOR's plant in Kaliningrad during 2026. The ROX 01 is planned as the first model entering production, while the luxury ROX ADAMAS will start serial production in October 2026. Orders for vehicles produced at the AVTOTOR facility are scheduled to begin on August 3, 2026, allowing customers to access locally manufactured ROX models after production commencement.


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