Pirelli Tyre-to-Tyre Circular Economy Initiative Advances Tire Recycling

Pirelli Develops Tyre-to-Tyre Circular Economy Initiative

Pirelli Tyre-to-Tyre Circular Economy Initiative has been launched in Europe through a partnership between Pirelli Tyre SpA, Pyrum, Synthos, and BASF. The initiative focuses on creating a traceable industrial recycling loop that increases the adoption of recycled raw materials from end-of-life and scrap tires. The project aims to reduce dependence on virgin resources while supporting a more sustainable approach to tire manufacturing across Europe.

The collaboration is designed to transform end-of-life and scrap tires into ISCC PLUS-certified recycled materials suitable for producing new tires. The recycled outputs include recovered carbon black (rCB) and synthetic rubber, which can be incorporated into future Pirelli tire production. By developing a controlled recycling pathway, the partners aim to improve material circularity and strengthen the availability of sustainable raw materials within the tire industry.

Industrial Recycling Loop for Sustainable Tire Materials

The partnership between Pirelli Tyre SpA, Pyrum, Synthos, and BASF combines expertise in tire manufacturing, recycling technologies, chemical materials, and sustainable production processes. The initiative supports the development of a closed-loop model where discarded tire materials can return into the production cycle. This approach helps address challenges related to waste management and raw material consumption in the tire sector.

The use of ISCC PLUS-certified recycled materials provides traceability throughout the recycling and manufacturing process. Recovered carbon black and synthetic rubber generated through the initiative are intended to support new tire applications while maintaining sustainability requirements. The project represents a step toward increasing recycled content in tires and advancing circular economy practices within the automotive materials ecosystem across Europe.

Frequently Asked Questions

What is the Pirelli Tyre-to-Tyre Circular Economy Initiative?
The Pirelli Tyre-to-Tyre Circular Economy Initiative is a European project focused on creating a traceable recycling loop for tire materials. It converts end-of-life and scrap tires into ISCC PLUS-certified recycled materials such as recovered carbon black and synthetic rubber. The initiative involves Pirelli, Pyrum, Synthos, and BASF to increase recycled material usage and reduce reliance on virgin resources in future tire production.