GWM Thailand H1 2026 Sales Rise 19% as Hybrid and EV Portfolio Drives Growth

GWM announced on July 16, 2026, that its first-half 2026 vehicle sales in Thailand reached 8,528 units, representing a 19% increase compared with the same period last year. The company noted that this performance was achieved even though it did not deliver any battery electric vehicles during the first quarter of 2026. Sales momentum came from a diversified portfolio that included hybrid electric vehicles (HEV), plug-in hybrid electric vehicles (PHEV), battery electric vehicles (BEV), and diesel-powered models offered under its TANK, ORA, POER, HAVAL, and WEY brands.

Key Models Supported First-Half Growth

According to the company, the TANK 300 and TANK 500 played a major role in driving overall sales during the first six months of 2026. Additional support came from the ORA 5 EV and ORA 5 HEV, both introduced in March 2026, which strengthened the brand's product mix. By offering multiple powertrain options, the automaker continued addressing different customer preferences while maintaining growth across its passenger vehicle lineup.

GWM Thailand H1 2026 Sales Performance

New Model Launches Planned for Second Half

The automaker plans to strengthen its market position by introducing at least three additional models during the second half of 2026. These upcoming vehicles will span electric, hybrid, and next-generation diesel powertrains, reflecting the company's strategy of maintaining a balanced portfolio while responding to evolving customer demand and market conditions.

Dealer Expansion and EV Incentive Progress

GWM currently operates 71 Partner Store locations across Thailand and intends to expand that network to 100 outlets before the end of 2026, increasing customer access nationwide. The company also confirmed that it has completed the compensatory production process required under Thailand's EV 3.0 incentive scheme and expects to finish the EV 3.5 compensatory production process during July 2026, supporting compliance with the country's electric vehicle incentive requirements.

Frequently Asked Questions

How did GWM Thailand perform during the first half of 2026?
GWM Thailand recorded first-half 2026 sales of 8,528 vehicles, representing a 19% year-over-year increase despite having no battery electric vehicle deliveries during the first quarter. The company's growth was supported by a diversified lineup that included HEV, PHEV, BEV, and diesel models across the TANK, ORA, POER, HAVAL, and WEY brands. Strong demand for the TANK 300, TANK 500, ORA 5 EV, and ORA 5 HEV also contributed significantly to the overall performance.

What are GWM Thailand's plans for the remainder of 2026?
During the second half of 2026, GWM Thailand plans to introduce at least three new models featuring electric, hybrid, and next-generation diesel powertrains. The company also aims to expand its Partner Store network from 71 to 100 locations across Thailand by year-end. In addition, it expects to complete the compensatory production process under Thailand's EV 3.5 incentive scheme in July 2026 after already fulfilling the requirements for the EV 3.0 program.