- Proton e.MAS EV and PHEV registrations reached 17,604 units.
- Brand ownership expanded significantly across Malaysia during H1 2026.
Announced on July 8, 2026, PRO-NET reported that Proton e.MAS recorded a total of 17,604 EV and PHEV registrations in Malaysia during the first half of 2026. The brand registered 3,026 units in June alone, reflecting continued momentum in the country's electrified vehicle market. The latest figures highlight sustained customer demand across the Proton e.MAS lineup while reinforcing the brand's growing position in Malaysia's expanding EV and plug-in hybrid segment.
Proton e.MAS 7 PHEV Continues Strong Growth
The Proton e.MAS 7 PHEV registered 4,074 units between January and June 2026. Of this total, 1,138 units were registered during June. Since its market introduction in February 2026, the model has accumulated more than 11,000 bookings, demonstrating strong customer interest within just a few months of launch. The booking milestone further reflects sustained demand for the plug-in hybrid offering in the domestic market.
June Registrations Across the Proton e.MAS Lineup
The Proton e.MAS 5 recorded 1,309 registrations in June 2026, making it one of the key contributors to the brand's monthly performance. Meanwhile, the fully electric Proton e.MAS 7 achieved 579 registrations during the same month. This brought the fully electric model's cumulative H1 2026 registrations to 2,864 units, adding to the overall growth of the Proton e.MAS portfolio.
Proton e.MAS Registration Performance in H1 2026
| Category | Registration Data |
|---|---|
| Total Proton e.MAS EV & PHEV (H1 2026) | 17,604 units |
| June 2026 Total Registrations | 3,026 units |
| Proton e.MAS 7 PHEV (H1 2026) | 4,074 units |
| Proton e.MAS 7 PHEV (June 2026) | 1,138 units |
| Proton e.MAS 5 (June 2026) | 1,309 units |
| Fully Electric Proton e.MAS 7 (June 2026) | 579 units |
| Fully Electric Proton e.MAS 7 (H1 2026) | 2,864 units |
| Proton e.MAS 7 PHEV Bookings Since Launch | More than 11,000 |
| Total Proton e.MAS Owners (Launch–June 30, 2026) | 26,492 owners |
Customer Base Continues to Expand
According to PRO-NET, the Proton e.MAS brand reached a cumulative total of 26,492 Malaysian owners from its launch through June 30, 2026. The growing ownership base reflects the continued expansion of the brand's electrified vehicle presence in the country. Combined with rising registrations across both EV and PHEV models, the latest figures indicate sustained market acceptance and an expanding customer community for Proton e.MAS in Malaysia.
Frequently Asked Questions
How many Proton e.MAS EV and PHEV registrations were recorded in Malaysia during H1 2026?
The Proton e.MAS brand recorded 17,604 EV and PHEV registrations in Malaysia during the first half of 2026, including 3,026 units registered in June. The Proton e.MAS 7 PHEV contributed 4,074 registrations during the six-month period, while the fully electric Proton e.MAS 7 reached 2,864 registrations. PRO-NET also reported that the brand had grown to 26,492 Malaysian owners from its launch through June 30, 2026, highlighting continued market expansion.
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