- Xpeng Mona lineup expands with two affordable models.
- New vehicles target broader market segments and families.
Xpeng is reportedly preparing to broaden its affordable Mona vehicle portfolio with two additional models designed to strengthen the brand's volume-focused strategy. According to a media report citing multiple people familiar with the company's plans, the upcoming additions include an A-segment SUV carrying the internal codename D11 and a station wagon known internally as D11T. These models would further expand the Mona family, which already plays a significant role in the automaker's overall delivery performance.
The Mona lineup has become one of the company's key growth drivers. During the first five months of the year, the M03 alone accounted for nearly 40% of Xpeng's total vehicle deliveries. Building on this momentum, the automaker is expected to continue investing in the product family by introducing multiple new offerings aimed at attracting buyers seeking competitively priced electric vehicles across different body styles.
According to the report, the D11 will be an A-segment sport utility vehicle measuring approximately 4.4 meters in length. Alongside the already available M03 sedan, the L03 scheduled for its official market launch on July 16, and the planned L05, the Mona family is expected to expand to at least five distinct models. This broader lineup is intended to cover a wider range of customer preferences while maintaining a clear value-oriented positioning.
The D11 is expected to carry a price tag of around 100,000 yuan (approximately $14,700). The report indicates that pricing across the D11, M03 and L03 could increase progressively, although the differences between each model are likely to remain relatively small. Such pricing is expected to help preserve affordability while giving customers multiple choices within a closely positioned product range.
Despite its accessible pricing, the D11 may present a product positioning challenge. The SUV is reportedly only about 0.2 meters shorter than the L03, another SUV within the Mona portfolio. As a result, Xpeng may need to clearly distinguish the vehicles through features, equipment levels, design, or target audiences to minimize overlap between the two offerings.
The upcoming L05 is expected to become the flagship model within the Mona series. Measuring approximately 4.8 meters in length, the five-seat SUV is expected to command the highest price in the lineup. According to the report, it is primarily being developed for young families, particularly consumers born after 1995 who have recently started raising children, reflecting a focus on practical family mobility.
The D11T would represent Xpeng's first venture into the station wagon segment, commonly referred to as a shooting brake. This body style typically combines sedan-like driving dynamics with additional cargo capacity and practicality often associated with SUVs. By entering this niche, the company could broaden its appeal among customers seeking a balance between everyday usability and passenger-car handling characteristics.
Market data cited in the report, referencing the China Association of Automobile Manufacturers (CAAM), indicates that shooting brake vehicle sales reached approximately 176,000 units during 2025. Although this represented less than one percent of total passenger vehicle sales, the segment is projected to continue expanding as consumer interest gradually increases.
Projected Growth of China's Shooting Brake Market
| Year | Estimated Sales | Market Insight |
|---|---|---|
| 2025 | 176,000 units | Below 1% passenger vehicle share |
| 2026 | 250,000 units | Around 40% annual growth; share below 3% |
Industry projections suggest the segment could reach approximately 250,000 units in 2026, representing annual growth of about 40%. Even with this expansion, shooting brakes are still expected to account for less than three percent of overall passenger vehicle sales, highlighting both the niche nature of the category and its potential for gradual development.
Sources familiar with the company's plans indicated that the D11T's primary rivals would likely include the BYD Seal 06 DM wagon and the Lynk & Co 07 GT. Their reported starting prices are 109,800 yuan and 165,800 yuan respectively, positioning the upcoming Mona model within an increasingly competitive market for practical electrified passenger vehicles.
Frequently Asked Questions
What new vehicles is Xpeng expected to add to the Mona lineup?
Xpeng is reportedly planning to introduce two additional Mona models: the D11 A-segment SUV and the D11T station wagon. These vehicles are intended to expand the company's affordable electric vehicle portfolio alongside the existing M03, upcoming L03, and planned L05. The broader lineup is expected to strengthen Xpeng's volume sales strategy while offering buyers more body styles and pricing choices across the Mona family.
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