- Green SM unifies branding and enhances its platform with AI-driven ride services across multiple countries.
- The company has scaled to over 186,000 EVs, significantly reducing carbon emissions through large-scale operations.
On April 13, 2026, Green and Smart Mobility Joint Stock Company (GSM), a subsidiary of Vingroup, officially transitioned its ride-hailing brand from “Xanh SM” to “Green SM.” This shift reflects a broader international branding strategy as the company celebrates its third year of operations. The move is intended to establish a consistent identity across global markets while strengthening recognition in rapidly expanding Southeast Asian regions. The rebranding aligns with GSM’s long-term ambition of positioning itself as a leading electric mobility service provider.
AI-Driven Platform Upgrade Enhances User Experience
Alongside the rebranding, GSM introduced a redesigned mobile application focused on simplicity and intelligent functionality. The updated platform integrates artificial intelligence to deliver real-time ride updates and personalized travel options based on user preferences. In Vietnam, the company also launched a new four-digit hotline, 1555, replacing its earlier contact system while maintaining traditional street-hailing services. These upgrades are aimed at improving accessibility, reducing wait times, and enhancing overall service efficiency for passengers across urban and semi-urban areas.
Expansion of EV Ride-Hailing Platform Across Southeast Asia
GSM has extended its operational footprint beyond domestic markets by adopting a platform-based model in Indonesia and the Philippines. This approach allows electric vehicle owners, particularly those using VinFast models, to participate directly in the ride-hailing ecosystem. In addition to these markets, the company continues to operate in Laos, creating a regional EV mobility network. This expansion strategy enables faster scaling while reducing capital intensity compared to traditional fleet ownership models.
Operational Scale and Environmental Impact Metrics
Since its inception, GSM has demonstrated rapid growth in both fleet size and operational reach. The company now manages a fleet exceeding 186,000 electric vehicles across its active markets. Its service has completed approximately 620 million trips, covering a cumulative distance of 4.2 billion kilometers. These operations have contributed to an estimated reduction of 580,000 tons of CO2 emissions, reinforcing GSM’s role in advancing sustainable urban transportation solutions. The scale achieved highlights the increasing adoption of electric ride-hailing services in emerging mobility ecosystems.
Green SM Operational Performance Overview
| Metric | Value |
|---|---|
| Fleet Size | 186,000+ EVs |
| Total Trips | 620 million |
| Distance Covered | 4.2 billion km |
| CO2 Reduction | 580,000 tons |
Strategic Positioning in Electric Mobility Ecosystem
The transition to Green SM represents more than a branding update; it signals GSM’s evolution into a scalable mobility platform built on electrification and digital integration. By combining AI-enabled services, platform participation, and regional expansion, the company is positioning itself at the intersection of technology and sustainable transportation. Its collaboration with EV manufacturers and local ecosystems supports broader adoption while contributing to decarbonization goals. As Southeast Asia accelerates its transition to cleaner mobility, GSM’s model offers a blueprint for future-ready ride-hailing services.
Frequently Asked Questions
Why did GSM rebrand from Xanh SM to Green SM?
The rebranding aligns GSM’s identity with its international expansion strategy while creating a unified brand across multiple markets. This consistency helps improve recognition and trust as the company grows globally. By adopting the Green SM name, GSM reinforces its commitment to sustainable mobility and electric transportation solutions. The transition also supports its positioning as a modern, tech-enabled ride-hailing platform designed to operate seamlessly across Southeast Asia and beyond.
How does Green SM contribute to environmental sustainability?
Green SM contributes to sustainability by operating a large fleet of electric vehicles that reduce reliance on fossil fuels. Its services have completed hundreds of millions of trips, collectively cutting significant CO2 emissions. The integration of EVs into ride-hailing reduces urban pollution and supports cleaner transportation ecosystems. Additionally, its platform model encourages EV adoption among drivers, further amplifying its environmental impact while supporting long-term decarbonization goals in the mobility sector.
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