- Smart enters Costa Rica marking its first expansion into Central America.
- Smart #1 and Smart #3 EVs will launch in April 2026 with local partnership support.
Smart Costa Rica EV launch marks a strategic milestone as the brand officially enters Central America with the introduction of its Smart #1 and Smart #3 models, scheduled for late April 2026. This expansion highlights the company’s ongoing global growth ambitions and its focus on tapping into emerging electric vehicle markets with strong sustainability alignment.
The entry into Costa Rica is supported through a collaboration with Kaufmann Group and its local representative AutoStar Costa Rica. This partnership leverages local market expertise, ensuring effective distribution, customer engagement, and aftersales support. By aligning with established regional players, the company aims to accelerate brand recognition and market penetration.
Costa Rica has emerged as a favorable environment for electric mobility due to its progressive policies, increasing charging infrastructure, and strong consumer inclination toward sustainable transportation. The country’s high adoption rate of electric vehicles reflects a supportive regulatory ecosystem, making it an ideal entry point for global EV manufacturers looking to expand in Latin America.
The Smart #1 and Smart #3 models bring a combination of advanced design and urban mobility solutions tailored for modern consumers. Designed by the Mercedes-Benz Global Design Team, these vehicles emphasize compact luxury, digital connectivity, and efficient electric performance. Their design and feature set position them competitively within the growing EV segment in the region.
With AutoStar’s strong local presence and operational experience, Smart aims to build a solid customer base and establish long-term growth in Costa Rica. The expansion not only strengthens the brand’s global footprint but also aligns with broader industry trends toward electrification and sustainable mobility solutions in emerging markets.
Frequently Asked Questions
When will Smart launch its EVs in Costa Rica?
Smart will launch its Smart #1 and Smart #3 electric vehicles in Costa Rica in late April 2026. This marks the company’s first entry into Central America, supported by local partnerships to ensure smooth market introduction and customer reach.
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