- Ultraviolette has expanded its European footprint to 18 countries through a new partnership with Elektrorider.
- The F77 MACH 2 and F77 SuperStreet will enter six Central and Eastern European markets with region-specific pricing.
Ultraviolette has strengthened its international growth strategy by appointing Elektrorider as its official importer and distributor across six Central and Eastern European markets. The announcement, made on June 19, marks a significant step in the company's European expansion journey, increasing its presence across the continent to a total of 18 countries. Through this collaboration, customers in the region will gain access to Ultraviolette’s performance-focused electric motorcycle lineup.
The partnership covers multiple countries in the Central and Eastern European region, including Hungary, Croatia, Slovakia, Romania, Slovenia, and Czechia. As part of the rollout, Elektrorider will introduce the F77 MACH 2 and F77 SuperStreet models to customers seeking premium electric mobility solutions. The move further enhances Ultraviolette’s reach in Europe and supports its ambition to establish a stronger presence in key international markets.
F77 Motorcycle Pricing Across Central and Eastern Europe
The company has announced country-specific pricing for its electric motorcycles. The F77 MACH 2 RECON carries a price tag of EUR 8,990 in Croatia, Slovakia, Slovenia, and Czechia. In Hungary, the motorcycle is priced at HUF 3,499,000, while customers in Romania can purchase the model for RON 45,899. The F77 SuperStreet RECON is available at EUR 9,290 across the markets that use euro-based pricing.
Pricing Overview for F77 Models
| Model | Market | Price |
|---|---|---|
| F77 MACH 2 RECON | Croatia, Slovakia, Slovenia, Czechia | EUR 8,990 |
| F77 MACH 2 RECON | Hungary | HUF 3,499,000 |
| F77 MACH 2 RECON | Romania | RON 45,899 |
| F77 SuperStreet RECON | Euro Markets | EUR 9,290 |
A key milestone supporting this expansion is Ultraviolette’s achievement as the first Indian electric motorcycle manufacturer to secure European certification. This certification enables the company to offer its motorcycles in regulated European markets while meeting regional compliance requirements. With distribution now extending deeper into Central and Eastern Europe, Ultraviolette continues to build its international presence and strengthen the global visibility of Indian electric motorcycle technology.
Frequently Asked Questions
Which countries are included in Ultraviolette’s new Central and Eastern European expansion?
Ultraviolette has expanded into six additional Central and Eastern European markets through its partnership with Elektrorider. The countries covered under the distribution agreement are Hungary, Croatia, Slovakia, Romania, Slovenia, and Czechia. This expansion increases the company’s overall European footprint to 18 countries and brings its F77 MACH 2 and F77 SuperStreet electric motorcycles to a broader customer base across the region.
What is significant about Ultraviolette’s European certification?
Ultraviolette became the first Indian electric motorcycle manufacturer to obtain European certification for its products. This achievement demonstrates compliance with European regulatory requirements and allows the company to sell its motorcycles across approved markets in the region. The certification also supports the brand’s international growth strategy and strengthens its position as a global player in the premium electric motorcycle segment.
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