Chery Expands France Strategy with OMODA JAECOO and European Manufacturing Plans

Marking a decisive step into Western Europe, Chery has introduced a comprehensive growth roadmap centered on France, combining brand launches, local R&D capabilities, and manufacturing investments. The strategy reflects a broader ambition to localize operations while strengthening competitiveness in the European passenger vehicle market. By deploying its OMODA and JAECOO brands, the company aims to position itself strongly within urban and premium SUV segments, supported by a rapidly expanding distribution network.

Brand Launch and Dealer Network Expansion

Chery has officially confirmed the commercial rollout of its OMODA and JAECOO brands in France, signaling a structured market entry backed by partnerships and localized investments. The company plans to establish approximately 130 sales outlets across the country by the end of 2026, ensuring strong market accessibility and customer reach. This expansion aligns with its broader European market strategy, where dealer presence plays a crucial role in brand recognition and aftersales support.

Paris R&D Center to Drive Urban Mobility Innovation

As part of its localization push, Chery is setting up a new research and development center in Paris dedicated to designing next-generation urban vehicles tailored for European consumers. The facility will focus on adapting vehicle platforms to regional preferences, regulations, and mobility trends. This move enhances Chery’s vehicle localization capabilities while enabling faster innovation cycles and compliance with stringent European standards.

Strategic Manufacturing Investment in Spain

Chery has committed EUR 400 million to transform Nissan’s former manufacturing facility in Barcelona into its first European production hub. Developed in partnership with EV Motors, the plant is expected to achieve an annual production capacity of up to 200,000 vehicles by 2029. The project supports regional industrial revitalization while strengthening Chery’s supply chain localization efforts.

Key Details of Chery’s Barcelona Manufacturing Project

The following table summarizes the major aspects of Chery’s investment and production plans in Spain.

Strengthening European Presence Through Integration

The combined strategy of brand expansion, R&D localization, and manufacturing investment highlights Chery’s long-term commitment to Europe. By integrating product development, production, and sales within the region, the company is positioning itself to compete with established OEMs. This approach also enhances resilience against supply disruptions and regulatory challenges, while supporting sustainability goals through localized production and reduced logistics dependency.

Through coordinated investments in France and Spain, Chery is building a strong operational foundation that aligns with evolving automotive industry Europe dynamics and future mobility demands.

Frequently Asked Questions

What is Chery’s strategy for expanding in France?
Chery’s strategy for France focuses on launching its OMODA and JAECOO brands, expanding dealership networks, and establishing a local R&D center. The company aims to build a strong presence through localized operations and strategic partnerships. By targeting 130 sales outlets and developing vehicles tailored to European needs, Chery ensures better market penetration, customer engagement, and compliance with regional standards while strengthening its competitive positioning.

What is the significance of Chery’s investment in Spain?
Chery’s €400 million investment in Spain marks its first European manufacturing initiative, transforming a former Nissan plant into a major production hub. This move enhances local production capacity, reduces dependency on imports, and strengthens supply chain efficiency. With a target of producing 200,000 vehicles annually and achieving 50% local content, the investment supports regional industrial growth and aligns with Europe’s localization and sustainability goals.