Aimoga Robotics Consumer Robot Sales Expansion Strategy

Aimoga Robotics has taken a decisive step into the consumer market by introducing commercially available humanoid robots and robotic dogs, marking a significant shift from industrial robotics to everyday applications. The company, incubated by Chery, is leveraging its automotive engineering expertise to bring intelligent machines directly into households and retail environments. This move reflects a broader industry transition where robotics is no longer confined to factories but is increasingly integrated into daily life scenarios.

Consumer Robotics Offering and Pricing Strategy

The company has launched its humanoid robot at a price of 285,800 yuan, while its quadruped robotic dog is available for 15,800 yuan. These products are now accessible through online retail platforms, making advanced robotics technology more approachable for individual buyers. By entering the consumer segment with transparent pricing and accessibility, Aimoga is positioning itself ahead of traditional robotics firms that largely focus on enterprise clients.

Distribution Network Expansion and Franchise Model

To accelerate adoption, Aimoga is rapidly building a hybrid distribution network that includes specialty outlets, automotive dealerships, and shopping mall experience centers. The company has already secured agreements with over 300 dealers across China, demonstrating strong early interest. Unlike conventional automotive retail strategies, Aimoga’s franchise approach is open to a broader set of partners, expanding beyond traditional dealer ecosystems and enabling faster market penetration.

Flexible Ownership Models to Boost Adoption

Aimoga is introducing multiple ownership options such as direct purchase, long-term leasing, and installment-based payment systems. These flexible models are designed to reduce the financial barrier for consumers, making advanced robotics more attainable. This approach mirrors trends seen in the mobility sector, where subscription and leasing models have driven adoption of new technologies.

Technology Foundation and Capabilities

The robots developed by Aimoga are capable of operating in complex environments, using multimodal perception systems and autonomous decision-making capabilities. These advancements are rooted in Chery’s expertise in smart cockpits, electronic architectures, and human-machine interaction systems. By adapting automotive-grade intelligence into robotics, Aimoga is creating machines that can interact seamlessly with humans and surroundings.

Global Expansion and Delivery Milestones

By the end of 2025, Aimoga had already delivered 300 humanoid robots and 1,000 robotic dogs across more than 30 countries and regions. This early global footprint highlights the scalability of its production and distribution strategy. The company is positioning itself as a key player in the emerging robotics ecosystem, competing not only domestically but also on an international stage.

Strategic Vision and Industry Competition

Aimoga is considered a critical growth pillar within Chery’s long-term strategy, representing a third major revenue stream beyond traditional automotive and electric mobility businesses. The company plans to expand its use cases from automotive environments to retail, supermarkets, and ultimately household applications. Meanwhile, competitors such as Changan, GAC, and Xpeng are also entering the humanoid robotics space, intensifying competition in this rapidly evolving sector.

The long-term objective is to enable widespread adoption of intelligent service robots in everyday life, transforming how consumers interact with technology. As robotics continues to converge with artificial intelligence and mobility innovations, Aimoga’s early push into consumer markets could provide a significant first-mover advantage.

Frequently Asked Questions

What products has Aimoga Robotics launched for consumers?
Aimoga Robotics has introduced humanoid robots and quadruped robotic dogs designed for consumer use, marking its entry into the retail robotics segment. These products are capable of autonomous task execution, environmental perception, and interactive operations. The humanoid robot is priced at 285,800 yuan, while the robot dog costs 15,800 yuan. With availability through online platforms and flexible purchasing options, Aimoga aims to make advanced robotics accessible to everyday users and expand adoption beyond industrial applications.

How is Aimoga planning to expand its robotics business globally?
Aimoga is focusing on building a hybrid sales network that includes dealerships, specialty stores, and mall-based experience centers across multiple regions. The company has already delivered robots to over 30 countries and secured partnerships with hundreds of dealers in China. Its strategy includes flexible ownership models, global distribution expansion, and diversification into retail and household applications. This multi-phase roadmap is designed to establish Aimoga as a leading player in the global consumer robotics market.