Mitsubishi Motors Philippines HEV production plan under EVIS targets 2028 launch

Mitsubishi Motors advances its electrification roadmap by aligning with Philippines policy direction, signaling a strategic shift toward localized hybrid vehicle production. The initiative centers on Mitsubishi Motors Corporation and its regional arm, positioning the country as a future hub for hybrid manufacturing in Southeast Asia. The move comes as governments intensify incentives to accelerate low-emission mobility adoption while strengthening domestic automotive ecosystems.

EVIS participation and production timeline

Formalized on April 6, 2026, the plan outlines participation in the Electric Vehicle Incentive Strategy (EVIS), a policy framework designed to encourage electrified vehicle manufacturing and adoption. Subject to regulatory approvals, Mitsubishi Motors Philippines Corporation intends to begin production of a new hybrid electric vehicle (HEV) by mid-2028. This timeline reflects both compliance processes and the technical preparations required to transition existing manufacturing lines toward hybrid powertrain integration.

Facility upgrades and industrial impact

Upgrades to the Santa Rosa, Laguna facility will form the backbone of this transition, with investments targeting electrification-ready production systems. These enhancements are expected to enable efficient assembly of hybrid drivetrains while improving operational flexibility. Beyond manufacturing, the initiative is projected to stimulate the domestic supplier network, encouraging localization of components and fostering technological capability development across tiers of the automotive value chain.

Current plant capacity and operations

The Laguna plant currently operates with an annual production capacity of 50,000 units across a 21.4-hectare site. Existing output includes models such as the Mirage, Mirage G4, and L300, which cater to both passenger and commercial segments. Integration of hybrid production within this footprint highlights a strategic evolution rather than expansion, optimizing existing assets while aligning with broader electrification goals under EVIS and regional sustainability targets.

Frequently Asked Questions

What is Mitsubishi Motors Philippines planning under EVIS?
Mitsubishi Motors Philippines is planning to produce hybrid electric vehicles locally under the government’s EVIS program, targeting a production start around mid-2028. The initiative includes upgrading its Laguna plant to support electrified vehicle manufacturing and align with national sustainability goals. This move aims to reduce dependence on imports, enhance industrial capabilities, and support the broader shift toward low-emission mobility solutions in the Philippines.

How will this HEV production impact the local automotive industry?
The introduction of HEV production is expected to strengthen the domestic automotive ecosystem by encouraging supplier localization and creating new employment opportunities. Investments in manufacturing upgrades will also drive technology transfer and skill development. Over time, this could position the Philippines as a competitive regional hub for electrified vehicle production, supporting both domestic demand and potential export opportunities.