- Bentley Motors has opened a new retail showroom in New Delhi with the BIRD Group.
- The facility supports Bentley’s long-term growth strategy in India’s luxury vehicle market.
The Bentley Motors India showroom network has expanded with the inauguration of a new retail facility in New Delhi. Developed in collaboration with the BIRD Group, the showroom is situated at Worldmark 4 in Aerocity, close to Indira Gandhi International Airport. The location is strategically positioned to cater to customers across the National Capital Region and nearby markets while enhancing the brand’s accessibility within the luxury automotive segment.
The latest facility represents another step in the company’s ongoing investment strategy within India. Bentley views the market as a significant contributor to its future growth ambitions. The city of New Delhi holds historical importance for the marque, as it was the site of the company’s first authorised retail operation in the country, established in 2010. The new showroom reinforces Bentley’s commitment to strengthening its footprint in one of its important global markets.
Showroom Designed Around Global Retail Standards
The facility has been developed in accordance with Bentley’s international retail guidelines and customer experience standards. Visitors can explore the brand’s vehicle range, including the Bentayga, Flying Spur, Continental GT, and Continental GTC. In addition to vehicle display areas, the showroom provides personalised support services designed to assist customers throughout the ownership journey, from configuration to after-sales engagement.
Key Highlights of the New Bentley Facility
The showroom combines product access with customer-focused services intended to deliver a premium retail experience. The facility supports both prospective buyers and existing owners through tailored engagement programs and consultation services.
- Located at Worldmark 4, Aerocity, New Delhi
- Operated in partnership with the BIRD Group
- Features Bentley’s luxury vehicle portfolio
- Provides vehicle configuration support
- Offers ownership assistance services
- Serves customers across the NCR and nearby regions
Bentley’s Retail Expansion Strategy in India
According to Richard Leopold, Regional Director, EMEA at Bentley Motors, the showroom opening reflects the company’s continued efforts to broaden access to the Bentley brand and deepen its market presence. Abbey Thomas, Brand Director, Bentley India, stated that the facility has been developed to deliver a personalised retail environment while supporting the company’s growth objectives within the luxury automotive sector.
Bentley India Showroom Expansion Overview
| Parameter | Details |
|---|---|
| Location | Worldmark 4, Aerocity, New Delhi |
| Operating Partner | BIRD Group |
| Target Market | NCR and surrounding regions |
| Vehicle Portfolio | Bentayga, Flying Spur, Continental GT, Continental GTC |
| Objective | Expand retail presence and customer engagement |
The showroom launch aligns with Bentley’s broader initiative to strengthen relationships with luxury vehicle buyers while expanding its retail reach in strategically important markets. By enhancing customer access and offering a tailored purchasing experience, the company aims to reinforce brand engagement and support long-term growth opportunities across the Indian luxury automotive landscape.
Frequently Asked Questions
Where is Bentley’s new showroom located in India?
The new Bentley showroom is located at Worldmark 4 in Aerocity, New Delhi, near Indira Gandhi International Airport. The facility has been established to serve customers in the National Capital Region and nearby markets. Its strategic location improves accessibility for luxury vehicle buyers while supporting Bentley’s efforts to strengthen its retail presence in India. The showroom offers access to the company’s vehicle portfolio along with personalised customer and ownership support services.
Which Bentley models are available at the new showroom?
Customers visiting the new facility can explore Bentley’s key product lineup, including the Bentayga, Flying Spur, Continental GT, and Continental GTC. The showroom has been developed according to Bentley’s global retail standards and provides a premium customer experience. Along with vehicle displays, customers can receive assistance with vehicle configuration, ownership services, and personalised consultations designed to support every stage of the luxury vehicle purchasing and ownership process.
Why is Bentley expanding its retail network in India?
Bentley considers India an important market within its long-term growth strategy and continues to invest in strengthening its presence across the country. The new showroom supports the company’s objective of increasing engagement with luxury vehicle buyers and improving access to the Bentley brand. By expanding its retail footprint and enhancing customer experiences, Bentley aims to build stronger relationships with clients while supporting future business growth in the premium automotive segment.
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