- Huawei Qiankun ADS package costs will rise by 3,000 yuan from July due to higher chip-related expenses.
- Rising global memory chip prices are prompting multiple automakers to increase ADAS-related package prices.
The cost of purchasing the Huawei Qiankun ADS advanced driver-assistance package in China is set to increase as rising global semiconductor costs continue to affect the automotive industry. Beginning July 1, discounts on the package will be reduced, resulting in a higher final purchase price for consumers. The adjustment highlights the growing impact of memory chip shortages and escalating component costs on advanced vehicle technologies, particularly driver-assistance systems that rely heavily on high-performance computing and memory hardware.
According to market reports, the official retail price of Huawei's Qiankun ADS Max and Ultra feature packages has remained at 36,000 yuan. However, promotional campaigns have typically reduced the price to 32,000 yuan. In addition, automaker partners such as Aito and Avatr have provided subsidies of approximately 20,000 yuan, bringing the effective purchase cost for customers down to 12,000 yuan.
From July onward, the discounted package price is expected to increase to 35,000 yuan. After accounting for automaker subsidies, the final amount paid by consumers will rise to approximately 15,000 yuan. Customers who have already placed deposits but have not yet taken delivery of their vehicles will remain eligible for the previous pricing structure and can continue purchasing the package at the lower post-subsidy cost of 12,000 yuan.
Huawei Qiankun ADS Pricing Changes
The following table summarizes the expected pricing adjustment for Huawei's advanced driver-assistance package.
| Pricing Component | Before July 1 | After July 1 |
|---|---|---|
| Discounted Package Price | 32,000 yuan | 35,000 yuan |
| Automaker Subsidy | ~20,000 yuan | ~20,000 yuan |
| Final User Cost | 12,000 yuan | 15,000 yuan |
Memory Chip Inflation Driving Industry Costs
The increase is linked to a broader supply-demand imbalance across the global semiconductor ecosystem. Rapid expansion in artificial intelligence infrastructure has significantly boosted demand for advanced computing components. As technology companies continue expanding AI capabilities, demand for memory products used in servers and data centers has accelerated, placing pressure on semiconductor supply chains that also serve automotive manufacturers.
The report attributes much of the market pressure to substantial capital expenditure from major technology companies, including Google and Microsoft. Increased demand for AI servers has resulted in stronger orders for high-bandwidth memory products, reducing available capacity for other sectors. As a result, consumer electronics and automotive applications are facing higher procurement costs and tighter component availability.
Global Memory Market Sees Sharp Price Growth
Industry data from TrendForce indicate that conventional DRAM contract prices increased by 90% to 95% sequentially during the first quarter of 2026. Server DRAM pricing climbed by roughly 90% over the same period, while NAND Flash contract prices advanced between 55% and 60%. These substantial increases have raised hardware costs for advanced vehicle electronics, especially systems supporting autonomous and driver-assistance functions.
Automakers Respond with ADAS-Related Price Adjustments
More than ten automakers have reportedly responded by increasing prices or reducing promotional discounts on vehicles and optional packages equipped with advanced driver-assistance technologies. These adjustments reflect the growing challenge of balancing technology adoption with rising component expenses throughout the automotive supply chain.
BYD is among the manufacturers affected by escalating automotive-grade memory costs. The company increased pricing for certain advanced driver-assistance option packages across multiple vehicle brands at the end of April. Similar actions by other manufacturers suggest that higher semiconductor costs may continue influencing ADAS pricing strategies across the industry in the coming months.
Frequently Asked Questions
Why is Huawei increasing the price of its Qiankun ADS package?
The price increase is primarily linked to rising global memory chip costs and tightening semiconductor supply. Demand from artificial intelligence infrastructure and data center expansion has significantly increased competition for advanced memory products. As component costs rise throughout the automotive supply chain, suppliers and automakers are adjusting pricing for advanced driver-assistance systems. Huawei's Qiankun ADS package is among the latest offerings affected by these industry-wide cost pressures.
How much more will customers pay for Huawei Qiankun ADS after July 1?
Customers purchasing the Huawei Qiankun ADS advanced feature package after July 1 are expected to pay approximately 3,000 yuan more than before. The discounted package price will increase from 32,000 yuan to 35,000 yuan. After applying automaker subsidies, the effective customer cost is expected to rise from around 12,000 yuan to 15,000 yuan. Customers who have already placed deposits will continue to receive the previous pricing benefits.
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