NOVELIC India radar solutions expansion targets AIS compliance and ADAS growth

Unexpectedly strengthening its India footprint, NOVELIC has incorporated its local entity in Chennai to accelerate deployment of NOVELIC India radar solutions across multiple vehicle segments. As part of the Sona Comstar Group, the company is targeting passenger cars, commercial vehicles, and two- and three-wheelers with mmWave radar-based perception systems tailored for cost-sensitive and safety-driven markets. Local manufacturing capability has already been initiated, signaling a strategic shift toward domestic supply readiness.

Local Production and Technology Deployment

Production readiness in India includes a 60 GHz radar manufacturing line, enabling NOVELIC to localize supply and reduce dependency on imports. The company is preparing to deliver in-cabin monitoring radar modules for a Western Tier 1 supplier within the current year. This move aligns with broader industry trends toward localization and supports scalability for high-volume segments. Expansion into radar-based sensing also strengthens the ecosystem around Automotive Electronics, particularly in safety and driver monitoring applications.

ASPER Platform and Regulatory Alignment

The 79 GHz ASPER automotive radar platform is central to NOVELIC India radar solutions, offering a 180-degree horizontal field of view designed to meet evolving safety norms. It is engineered to support compliance with updated standards such as AIS 145, AIS 186, and AIS 187. These regulations mandate critical safety systems including blind spot information, reverse parking assist, and moving-off information systems, especially for commercial vehicles. The ASPER platform positions NOVELIC to address regulatory-driven demand while enhancing vehicle safety architecture.

ADAS Enablement for Low-Cost Segments

For two- and three-wheelers, the ASPER platform enables advanced rider assistance features such as blind spot detection, rear collision warning, and front collision warning. A key differentiator lies in its on-chip radar processing capability, which eliminates the need for a dedicated ADAS controller or CAN network. This architecture significantly reduces system cost and complexity, making ADAS adoption feasible in entry-level and high-volume segments. The approach supports broader penetration of ADAS technologies across diverse mobility categories in India.

Frequently Asked Questions

What is NOVELIC India radar solutions focused on?
NOVELIC India radar solutions focus on deploying mmWave radar technologies for automotive safety and perception systems across passenger, commercial, and two- and three-wheeler segments. The initiative includes localized production, ASPER radar platform deployment, and support for regulatory compliance. By leveraging on-chip processing and scalable architectures, NOVELIC aims to enable cost-effective ADAS features, improve vehicle safety, and align with India’s evolving automotive standards and localization strategies.

How does the ASPER radar platform support AIS compliance?
The ASPER radar platform supports AIS compliance by enabling functionalities required under standards like AIS 145, AIS 186, and AIS 187, including blind spot monitoring and reverse assist systems. With its wide field of view and integrated processing, it ensures reliable detection and response capabilities. This helps manufacturers meet mandatory safety norms while reducing system complexity, making it suitable for both high-end and cost-sensitive vehicle segments in India.