Porsche AG appoints Florian Laudan as Vice President Public Relations in 2026

Fresh leadership momentum emerges at Germany-based Porsche AG with the appointment of Florian Laudan as Vice President of Public Relations, Press, Sustainability and Politics, effective April 7, 2026. The move signals a strategic reinforcement of communication capabilities as the company accelerates its transition toward electrification and sustainability. Laudan replaces Dr. Sebastian Rudolph, who moved to a senior communications role within Volkswagen AG. His appointment places experienced leadership at the center of Porsche’s evolving global positioning.

Extensive industry exposure defines Laudan’s professional journey, most recently serving at ZF Friedrichshafen AG as Senior Vice President for Corporate Communications and Marketing. His tenure included overseeing global messaging and brand strategy, building on prior responsibilities managing communications for the commercial vehicle division. This experience equips him with strong insight into both passenger and commercial mobility sectors, an advantage as Porsche aligns its narrative with broader industry shifts.

Career depth further extends through multiple leadership roles within Daimler’s ecosystem, including international assignments across Asia. Serving as Head of Communications for Daimler Truck Asia in India and Japan provided Laudan with cross-market expertise, followed by senior responsibilities in Stuttgart overseeing PR and internal communications for trucks and buses. These roles contributed to a comprehensive understanding of global automotive dynamics, stakeholder engagement, and corporate storytelling in complex regulatory environments.

Dr. Michael Leiters, Chairman of the Executive Board, emphasized that Laudan’s blend of international exposure and industry knowledge arrives at a critical transformation phase. As Porsche continues navigating tightening emissions standards, sustainability expectations, and electrification strategies, communication leadership becomes central to aligning brand perception with technological progress and policy compliance. The appointment reflects a broader trend where legacy automakers strengthen executive communication functions to manage evolving stakeholder expectations.

Operating as a listed subsidiary within the Volkswagen Group, Porsche remains positioned at the intersection of performance engineering and sustainable mobility innovation. With headquarters in Stuttgart, the company is actively redefining its strategic narrative to balance heritage with future-ready mobility solutions. Laudan’s role will be instrumental in shaping that narrative, ensuring consistent messaging across global markets while reinforcing Porsche’s commitment to innovation and regulatory alignment.

Frequently Asked Questions

Who is Florian Laudan and what is his new role at Porsche AG?
Florian Laudan is an experienced automotive communications executive who has been appointed as Vice President of Public Relations, Press, Sustainability and Politics at Porsche AG starting April 2026. He brings extensive global experience from roles at ZF Friedrichshafen and Daimler, including leadership positions in Asia and Europe. His responsibilities will include managing Porsche’s global communications strategy, aligning sustainability messaging, and navigating regulatory communication requirements as the company advances its electrification and transformation goals.