2026 Beijing Auto Show media registration opens ahead of record-breaking event

Massive preparations are underway as the China-hosted 2026 Beijing Auto Show officially opens its media registration window ahead of the global automotive gathering scheduled from April 24 to May 3, 2026. The event, also known as Auto China 2026, is expected to attract extensive international participation, reinforcing its role as a key platform for showcasing next-generation mobility solutions and industry transformation trends.

Strict media registration rules enforced

Organizers have mandated that all journalists must complete registration exclusively through the official website or WeChat platform, eliminating any possibility of on-site applications. This move is aimed at streamlining access control and enhancing security protocols. Approved attendees will be required to present valid identification documents along with confirmation receipts, ensuring that credentials remain strictly tied to individual identities throughout the event duration.

Press days and registration timeline

The registration portal will remain active until 12 pm on April 25, 2026, giving media representatives a defined window to secure their participation. The first two days, April 24 and 25, are reserved exclusively for domestic and international press, allowing journalists early access to global premieres and industry announcements. This structured approach supports efficient media coverage while maintaining controlled access to high-profile unveilings.

Expanded venues and record exhibition space

The upcoming edition will utilize both the China International Exhibition Center Shunyi New Venue and the Capital International Exhibition Convention Center, significantly expanding the event footprint. Combined indoor and outdoor areas will span approximately 380,000 square meters, marking the largest exhibition scale in the show’s history. The newly operational CIECC alone contributes around 250,000 square meters across nine halls, strengthening infrastructure capacity for global exhibitors.

Industry significance and historical context

Since its inception in 1990, the Beijing Auto Show has evolved into one of the most influential automotive exhibitions worldwide, alternating biennially with its Shanghai counterpart. The 2024 edition recorded 117 global premieres and attracted nearly 892,000 visitors along with 23,000 media professionals. Building on this momentum, the 2026 event is positioned as a central hub for unveiling electrification strategies, advanced vehicle technologies, and future mobility ecosystems.

Public access and global participation outlook

Following the dedicated press days, the exhibition will open to the general public from April 28 to May 3, offering visitors access to cutting-edge automotive innovations and concept vehicles. With increasing global focus on electrification, digitalization, and sustainability, the event is expected to draw participation from leading automakers, suppliers, and technology firms, further strengthening its status as a gateway to the evolving global automotive landscape.

Frequently Asked Questions

When is the 2026 Beijing Auto Show open to the public?
The 2026 Beijing Auto Show will be open to the public from April 28 to May 3, 2026, following two exclusive press days. Visitors during public days can explore a wide range of exhibits, including new vehicle launches, concept cars, and emerging automotive technologies. The event is designed to provide a comprehensive experience for both industry professionals and general audiences, highlighting advancements in electrification, connectivity, and sustainable mobility solutions across global markets.

How can journalists register for the 2026 Beijing Auto Show?
Journalists must complete their registration online through the official event website or the designated WeChat platform before the deadline of April 25, 2026. On-site registration is strictly not permitted. Approved media personnel are required to present valid identification along with their registration confirmation to gain entry. This process ensures secure access management and efficient handling of the large number of domestic and international media expected at the event.